A comparison of traffic data from Hitwise and online retail sales data from IMRG has revealed that, broadly speaking, growth patterns for online retail traffic and sales are fairly consistent.
This insight article uses data from Hitwise to illustrate trends and developments around the share of traffic to online retail sites this year over the Black Friday and Christmas trading period – and analyses what these trends tell us.
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With online forecast to account for over 60% of all travel bookings by 2021, digital channels are still increasing and changing the way consumers research and pay for travel experiences.