IMRG’s Quickfire Q&A is the latest video-cast for essential eCommerce and retail insight! Every week IMRG’s data experts go against the clock to quiz our special guest experts around key issues facing the industry.

This weeks topic was ‘Incremental Measurement and Attribution’, with Ben Foulkes, Senior Business Development Director at Epsilon, answering questions such as: How are Epsilon helping Pretty Little Thing? What are the key differences between incremental vs attribution measurement? and What are your expectations for Black Friday trading?