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IMRG Personalisation through segmentation forum

Smart data

Overview

The objective of this forum is to review how customer data can be expanded upon, and include retention strategies. We will also touch upon changes to data protection changes coming down the line, look at customisation by device and the impact of behavioural targeting. Taking learning from our last forum we will focus around the topics of: 

  • The importance of segmentation and managing touchpoints 
  • There is always more downstream data - exploring how people arrive at your site
  • How to properly identify the visitor - don't jump to conclusions 

We will have a guest retailer on hand to dicuss their own experience around building usable data segments, and fully expore what retailer can achieve .  

Helping aid conversations we are delighted to have with us; 

  • James Maley, Commercial Development Director, CJ Affiliate by Conversant
  • Elliott Clayton, Vice President Conversant Media UK
  • Lara Bonney, Managing Director, Epsilon Abacus

Hosted by Andrew McClelland, Head of Insight, IMRG we will go through the issues faced by retailers, when it comes to using current levels of data, and help you identify what can be done now, and prepare for the future,

Who Should Attend?

This forum is designed to provide retailers with key learnings around the ever changing trading landscape. If your role or responsibility falls into one of the below, you will benefit from attending our forum.

  • eCommercee  Managers / Directors 
  • Marketing Mangers / Directors 

This event is open to all IMRG retailer members*

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider. Attendees registering under incorrect ticket types may have thier ticket cancelled with access to the event refused.

Event Partners

Conversant

Conversant has been transforming the way that brands reach and talk to consumers, to drive meaningful relationships at incredible scale. Our proprietary tools and systems handle millions of bid requests and transactions that drive billions of dollars in incremental revenue. We store data in petabytes, and we make bid decisions in milliseconds. Conversant is propelling ad tech to the next level by making digital display, mobile and video ads more personal, relevant and valuable to individuals, across all their devices—anywhere, every day. All while maintaining the highest privacy standards.

About CJ Affiliate by Conversant

CJ Affiliate by Conversant is a leading global affiliate marketing network, specialising in pay-for-performance programs to drive results. Our network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world's most recognised and specialised brands run their affiliate programs on CJ's platform.