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Peak marketing review

Overview

When we say ‘peak’ in retail, we are often referring to Xmas and, more specifically now, the Black Friday period. Yet in reality, retail is about peaks all year long; some experience them as seasonal cycles – ‘back to school’, Easter and other bank holidays etc – while for others they can be linked to external factors such as the arrival of hot weather, a celebrity endorsement, a major sporting event.

The objective of this forum is to review data and analytics, including; what’s being measured, what these data points might indicate and just as importantly, where the data might reside. The IMRG Quarterly Benchmark highlights around 40 some KPI’s and we will be discussing these and more. For example, the role of external factors such as weather and other business influences.

Who Should Attend?

This forum is designed to provide retailers with key learnings around the ever changing trading landscape. If your role or responsibility falls into one of the below, you will benefit from attending our forum.

  • eCommercee  Managers / Directors 
  • Marketing Mangers / Directors 

This event is open to all IMRG retailer members*

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider. Attendees registering under incorrect ticket types may have thier ticket cancelled with access to the event refused.

Where Is It?

This forum will be hosted at the Thunderhead office. 

Thunderhead

Ingeni Building,
17 Broadwick Street,
Soho,
London.
W1F 0DJ

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