IMRG Data Summit

How to improve your online performance

IMRG run a series of studies analysing participant performance across a range of datasets that we track – from the customer funnel, through acquisition / retention and site navigation – to identify common points between those who have the highest rates at each stage, and those with the lowest.

Join IMRG at our annual Data Summit where we will reveal the key learnings from these studies that will help inform your strategy for optimising the customer experience – with anonymised examples of best practice to help you understand how to adapt your site in a way that works for your proposition.

Attendees for the IMRG Data Summit are primarily retailers with only specially-selected solution providers from our membership able to attend.

This Summit is supported by the following organisations.

Keynote Speakers

  • Jim Buckle

    Jim Buckle

    COO, Feelunique

    Jim joined Feelunique as COO in May 2014, bringing over 25 years’ experience in consumer and online businesses. Feelunique is a leading online retailer of premium beauty products and Jim is responsible for customer experience, marketing, operations, technology and finance.

  • Phill Burton

    Phill Burton

    COO, Bloom and Wild

    Phill joined Bloom & Wild as COO in May 2015 having been Director of Operations, Finance and Strategy at Birchbox. Bloom & Wild is redefining the European flower gifting experience with a focus on brand, floristry, technology and logistics and operates in the UK, Ireland, France and Germany. Phill oversees operations, customer experience and service, range and merchandising, and finance.

  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director, IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.

  • Matthew Walsh

    Matthew Walsh

    Data and Retail Director, IMRG

    Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG CapGemini Retail Index which is the largest and longest running eCommerce benchmark in the UK. Matthew also regularly provides data presentations to our retail members explaining the latest trends in ecommerce. Matthew is the first point of contact for our retail members.

  • Andrew Starkey

    Andrew Starkey

    Head of e-Logistics, IMRG

    As well as being Head of e-Logistics, Andrew Starkey leads research and the member support programme at IMRG. He has an extensive background in the world of parcels and postal logistics including senior commercial roles in Royal Mail, Executive Director of Postcomm and Commercial Director of Jersey Post International.


More panellist will be confirmed closer to the Summit.

Panellists Confirmed:

What are the factors that retailers can optimise, at each stage of the customer funnel, to help improve the percentage of visitors who make it all the way through to full conversion?
– Understanding the customer funnel
– Customer acquisition / retention strategies
– What customer surveys tell us

Panellists Confirmed:

How should you interpret some of the metrics that you track on shopper behaviour across multiple areas of your site and, more importantly, what can you do to improve them?
– Site navigation
– Understanding the checkout
– Customer journeys

Panellists Confirmed:

What do you need to consider when deciding which delivery options to offer customers and how can you structure your proposition around it?
– Free / paid delivery – cost to serve
– Speed of fulfilment
– Optimising returns – process and cost

Panellists Confirmed:

Online-only conversion rates are almost double that of multichannel, but the average basket value is far lower; online-only retailers have also been recording far stronger sales growth over a sustained period. What do you need to do to structure your proposition for success?
– How performance differs by category
– What approaches work best for each proposition
– What the future looks like for stores

Event Sponsors:
  • Apptus
  • Bearing Point
  • COEO
  • SAS

Who Should Attend?

This conference is structured around some of the unique data that IMRG tracks on the online retail industry – using these indicators as the starting point for a series of sessions that interrogate trends and provide insights into what retailers can do to improve their performance. We will look at the impact this has on the business and teams within. If you want to understand the latest trends and developments in these areas this conference is a must-attend for you. If your role or responsibility falls into one of the below, you will benefit from attending the IMRG Summit:

  • Heads of eCommerce
  • Heads of Multichannel Retailing
  • Global Heads of eCommerce
  • Heads of Logistics / Delivery
  • Heads of Marketing
  • Managers / Directors
  • Marketing Directors
  • Analysts 

This event is open to all IMRG retailer members*, and IMRG Taskforce** solution provider members at no charge***. Non-member suppliers can attend but will be charged £1500. We will contact registered non-member suppliers to notify them of cost of access. Access to the event is controlled by IMRG and people will be refused entry if payment is not cleared on the day. 

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider.

**IMRG’s Taskforce is an elite group of senior solution providers who help us address some of the key issues facing industry through a series of focused outputs. The group covers a wide range of expertise and benefit from multiple opportunities for exposure to our online retail community

***Attendees registering under incorrect ticket types will be reviewed and cancelled with access to the event refused.

Where Is It?

IMRG are delighted to be holding the Data Summit at the Hallam Street Conference Centre.

Hallam Street Conference Centre

44 Hallam Street, Marylebone, London W1W 6JJ

Nearest Tube Stations:

  • Oxford Circus
  • Regent's Park
  • Great Portland Street
Event Date 20th Sep 2018 to 20th Sep 2018
Event Time 09.30 to 16:00
Location Hallam Conferencing Centre

Headline Sponsor