Site Optimisation Data Breakfast


Throughout 2018 IMRG have run a series of data studies analysing participant performance across a range of datasets that we track – from the customer funnel through to site navigation and mobile optimisation – to identify common points between those who have the highest rates of performance at various stages, and those with the lowest.

All this is backed up with anonymised best practice examples to help retailers understand how they might go about optimising various areas of their site.

So – six months into 2018 – what have we learnt so far from these studies, how should you structure your site and which areas should you focus on optimising?

Join IMRG at our Site Optimisation Data Breakfast where we will share highlights from all the studies we have carried out so far, focusing on some of the key takeaways and insight from each to give you an overall view of what best practice exists today.

This event will cover highlights from:

  • The four stages of the customer funnel
  • Site navigation, customer acquisition and retention
  • Mobile optimisation and smartphone checkout

At this event you’ll find out market averages for how retailers are performing in various areas and learn from best practice examples, plus you get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Where Is It?

The IMRG Data Breakfast will be hosted at the Swallow Street room at Bentleys. 


11 - 15 Swallow Street,

Google map

Who Should Attend?

Who is this event for?
Registration for this event is invite only for IMRG retail members – space is limited to 10 attendees.

When and where is it?
Date: 18th July 2018
Time: 8:00am - 10:30am
Location: Cenral London