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The Consumable Brand

Overview

Join Yext at The Berkeley on 11th October as we explore what it means to be a consumable brand — making the facts about your business easier to consume so your customers can find you at every turn. It will be an evening of networking, thought leadership, and culinary prowess. Featuring Google Evangelist & Geospatial Technologist, Ed Parsons, and two Michelin star chef, restaurateur, and BBC One MasterChef judge, Marcus Wareing.

The Consumable Brand

Your brand is made up of multiple components from name and address to opening hours, local promotions, photos, and videos. These are the ingredients that feed search engines and enable your brand to become discoverable in both the digital and physical world. Yext's Managing Director of UK & Northern Europe Jon Buss explores what it means to be a consumable brand as voice search, maps, and other intelligent services become increasingly sophisticated, and the need for accurate, bite-sized data only grows.

From Maps to Menus

Google Evangelist & Geospatial Technologist Ed Parsons outlines Google’s vision for maps, menus, and the importance of structured data. Get an exclusive look at how Google is harnessing technology to respond to consumers’ insatiable demand for accurate, timely information. From maps to menus, learn how consumers are engaging with your brand, and what you can do to take control of these experiences by structuring your business data.

More information and details how to register here.

Who Should Attend?

This dinner event is designed to provide retailers with key learnings around the ever changing mapping and locational commerce area of multichannel retailing. If your role or responsibility falls into one of the below, you will benefit from attending the dinner. 

  • Marketing Directors 
  • Commerical Directors 
  • eCommerce Directors

This event is open to online retailers to register. Registrations are managed by Yext who have final say on attendance. 

Where Is It?

This forum will be hosted at The Berkeley. 

The Berkeley

Belgravia Room & Ballroom
Wilton Place,
Knightsbridge,
London
SW1X 7RL

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