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IMRG Data Summit

Overview

The IMRG Data Summit is a new annual event being launched in 2017. It is intended to give you unique insight into our wealth of datasets, as we interrogate them to examine and debate the latest trends and developments we are tracking – and help ensure you are best positioned to make the most of the opportunities they throw up and improve your performance.

This conference is cross-sector, with retail keynotes sourced from multiple areas to help retailers learn from what their peers are doing in other sectors.

Our expert panel sessions will focus debate around shopper behaviour across multiple devices and referral channels, as well as looking at the 'bad news’ metrics (such as returns and basket and checkout abandonment) to identify what retailers can do to improve them. Each panel session is introduced by a scene-setting data presentation from IMRG on the key metrics relevant to the discussion.

Attendees for the IMRG Data Summit are primarily retailers with only specially-selected solution providers from our membership able to attend.

  

  

Keynote Speakers

  • Jonathan Newman

    Jonathan Newman

    VP Chief Digital Officer, Office Depot

    Office Depot Chief Digital Officer SpeakingWith a proven track record of successful management (both strategic vision and implementation/execution) of high volume, multi-national eCommerce solutions, Jonathan Newman is the Chief Digital Officer for Office Depot.

  • Patrick Osborne

    Patrick Osborne

    Head of Strategic Insight

    QVC Head of Strategic Insight SpeakingPatrick Osborne is the Head of Strategic Insight and Reporting at QVC. He has been working with customer data, insight & analytics since 1993, and has developed his career following the incredible growth of this industry.

  • Saif Pathan

    Saif Pathan

    Head of Ecommerce

    CafePod Head of Ecommerce SpeakingSaif Pathan is Head of Ecommerce at CafePod and is responsible for customer experience, acquisition, conversion, retention and logistics.

Agenda

08.30 -
09.15

Official Registration and Refreshments

Be sure to arrive early and enjoy some morning refreshments

09.15 -
09.20

Welcome from IMRG

Andy Mulcahy, Strategy & Insight Director, IMRG 

An update on the latest IMRG initiatives and overview of the day.

09.20 -
09.50

Opening Presentations from the Data Insight Team at IMRG

Matthew Walsh, Head of Data & Retail Membership, IMRG 

IMRG will share insight around the recent trends we have been tracking in our various datasets – including revealing the initial results of a brand new set of metrics we are adding to the Quarterly Benchmark and setting out our strategy for massively increasing the granularity of our data.

09.50 -
10.10

Opening Keynote Presentation

Saif will share insight on how CafePod, a multichannel coffee brand, reduced customer acquisition costs and used predictive lifecycle marketing to increase repeat rate and loyalty.


Saif Pathan, Head of Ecommerce, CafePod

10.10 -
10.45

Panel session - Cross-Sector Learnings

This panel looks at some of the sectors that IMRG tracks to identify challenges and opportunities, including what each sector could learn from the others:

- Fashion

- Electricals

- Home & Garden

- Gifts

- Health & Beauty


More details here. 

10.45 -
11.15

Refreshments and Networking Break

Enjoy some refreshments including tea and coffee

11.15 -
11.45

Keynote Presentation

Patrick Osbourne will provide delegates with a perspective on QVC data strategy.


Patrick Osbourne, Head of Strategic Insight, QVC

11.45 -
12.30

Panel session - Shopper Behaviour Across Multiple Devices

This panel looks at the performance of smartphones and tablets, how shoppers use the different devices and how behaviour changes; omnichannel a key theme here...

- Tablets – growth rates have fallen away, what purpose do they serve now?

- Smartphones – optimising the experience and adapting to changing customer behaviour

- Multi-device journeys – how to understand and plan for them


More details here. 

12.30 -
13.30

Lunch and Refreshments Break

Enjoy a delicious lunch & network with your fellow peers

13.30 -
13.55

Keynote Presentation

Jonathan will share insight around how Office Depot focused on tracking the customer journey throughout the whole website and used the information to create unique personalised experiences at various stages of engagement.


Jonathan Newman, VP, Chief Digital Officer, Office Depot

13.55 -
14.35

Panel session - Shopper Behaviour Across Referral Channels

This panel looks at the marketing metrics from the QB to identify how behaviour changes based on the channels that shoppers use, including best practice approaches for using each:

What is the value of social media?

Getting the balance right between marketing methods

Customer aquisition and retention


More details here. 

14.35 -
14.55

Refreshments and Networking Break

Enjoy some refreshments including tea and coffee

14.55 -
15.35

Panel session - The 'Bad News' Metrics

This panel looks at the kind of metrics that typically mean bad news – returns, basket and checkout abandonment etc – to identify what can be done to lower the chance of someone dropping out at an important time:

Understanding the customer and increasing relevance

Optimising areas of the customer experience

Retargeting


More details here.

15.35 -
17.00

Networking Drinks Reception

Stay & enjoy a drinks reception with your peers and IMRG experts

Panel Sessions

Our panel session debates will focus on the following areas (each session is introduced by a scene-setting data presentation from IMRG on the key metrics relevant to the discussion):

Cross-sector learnings - 10:10

Chaired by Andy Mulcahy, Strategy & Insight Director, IMRG

This panel looks at some of the sectors that IMRG tracks to identify challenges and opportunities, including what each sector could learn from the others:

• Fashion
• Electricals
• Home & Garden
• Gifts
• Health & Beauty

• Dan Steele, Strategic Account Director, Brightcove
• Robert Janes, Sales Director, Thunderhead
• Andrew Norman, VP Business Development, Volo Commerce
• Sally Hunter, Data Manager, 77 Diamonds

Shopper behaviour across multiple devices - 11:45

Chaired by Andy Mulcahy, Strategy & Insight Director, IMRG

This panel looks at the performance of multiple devices such as smartphones and tablets, including how shoppers use the various devices and how their behaviour changes across them:

• Tablets – growth rates have fallen away, what purpose do they serve now?
• Smartphones – optimising the experience and adapting to changing customer behaviour
• Multi-device journeys – how to understand and plan for them

• Shay Doran, Vice President, Channel Strategy, Barclaycard
• Tom Salmon, Managing Director, Epiphany
• Mark Thompson, Head of Partnerships, Summit
• Jon Buss, Managing Director, Yext

Shopper behaviour across referral channels - 13:55

Chaired by Andrew McClelland, Head of Industry Insight, IMRG

This panel looks at the marketing metrics from the QB to identify how behaviour changes based on the channels that shoppers use, including best practice approaches for using each:

• What is the value of social media?
• Getting the balance right between marketing methods
• Customer acquisition and retention

• Craig Smith, VP of Customer Success, Amplience
• Matt Stannard, Director of Innovation, Netbooster / 4PS
• Una Mangus, Head of eCommerce, Temperley
• Emran Kamal, Client Development Director, Tradedoubler

The ‘Bad News’ Metrics - 14:55

Chaired by Andy Mulcahy, Strategy & Insight Director, IMRG

This panel looks at the kind of metrics that typically mean bad news – returns, basket and checkout abandonment etc – to identify what can be done to lower the chance of someone dropping out at an important time:

• Understanding the customer and increasing relevance
• Optimising areas of the customer experience
• Retargeting

• Carolyn Sweeney, Director of Global Business Development, Chargeback911
• Elliott Clayton, Vice President, Conversant Media
• Miriam Newton, Vice President of Product Marketing, Criteo
• Richard Dudley, Sales Director, UserReplay
• Sumeet Ambre, Global eCommerce & Digital Marketing Manager, Tateossian

Sponsors

We would like to thank all our sponsors:

Headline Sponsor

IMRG

IMRG

IMRG is the UK’s online retail association – a membership community offering neutral and unique resources for online retailers.

We help our members understand and improve their online retail performance through a busy programme of performance benchmarking, data analysis, insight, best practice-sharing and events.

Event Sponsors

Who Should Attend?

This conference is structured around some of the unique data that IMRG tracks on the online retail industry – using these indicators as the starting point for a series of sessions that interrogate trends and provide insights into what retailers can do to improve their performance. We will look at the impact this has on the business and teams within. If you want to understand the latest trends and developments in these areas this conference is a must-attend for you. If your role or responsibility falls into one of the below, you will benefit from attending the IMRG Summit:

  • Heads of eCommerce
  • Heads of Multichannel Retailing
  • Global Heads of eCommerce
  • Heads of Logistics/ Delivery
  • Heads of Marketing
  • Managers / Directors
  • Marketing Directors
  • Analysts 

This event is open to all IMRG retailer members*, and IMRG Taskforce** solution provider members at no charge***.

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider.

**IMRG’s Taskforce is an elite group of senior solution providers who help us address some of the key issues facing industry through a series of focused outputs. The group covers a wide range of expertise and benefit from multiple opportunities for exposure to our online retail community.

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***Attendees registering under incorrect ticket types will be reviewed and cancelled with access to the event refused.

Where Is It?

IMRG are delighted to be holding the Data Summit at the BMA House, Tavistock Square in the heart of Central London. This historic venue, in the heart of Bloomsbury, has a contemporary twist.

BMA House

Tavistock Square,
London
WC1H 9JP
sat nav postcode WC1H 9JZ

Google map

Nearest London Underground Stations:

  • Euston Station
  • Russell Square Station
  • Euston Square Station

Please Note:

BMA House Building Postcode: WC1H 9JP

Sat Nav Postcode: WC1H 9JZ