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IMRG Data Breakfast Customer Retention and Acquisition Strategies

IMRG Customer Retention and Acquisition Strategies Data Breakfast

Effective CRM campaigns for retention and conversion

Competition in online retail is fierce and 2018 is proving to be a year that brings many challenges – from the macro-economic climate through to changing technology and shopper behaviour.

So what do you need to do to ensure you are capturing new customers, retaining existing ones and reactivating ones that have become dormant?

Join IMRG and eClerx at our Customer Retention and Acquisition Strategies Data Breakfast where we will share the results of a study analysing participant performance from the datasets that we track – identifying the common points between retailers who have the highest rates of performance in acquiring and retaining customers, and those with the lowest.

This will cover:

  • Active customer retention and old customer reactivation rates
  • The percentage of new customers and their specific conversion rates
  • The split of traffic and sales across marketing channels
  • Good and bad practice examples to illustrate the above

At this event you’ll find out market averages for how retailers are performing in various areas and learn from best practice examples, plus you get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Who Should Attend?

Who is this event for?
Registration for this event is free for IMRG retail members – space is limited to 15 attendees. We will also invite two taskforce solution provider members who have specific knowledge and insight in this area.

When and where is it?
Date: 13th September 2018
Time: 8:30am - 10:30am
Location: TBC

For more information, contact Paul Evans events@imrg.org