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IMRG insight

Our insight articles offer a unique view of online retail trends, with an expert and neutral perspective on industry best practice.

We’ve been tracking UK online sales since 2000, and we cover the key issues for online retailers with a thorough knowledge of how the online retail landscape has evolved.

We analyse the latest data and offer a deep understanding of market developments, so you can keep your finger on the online retail pulse.

Next-day delivery settled into a very reliable pattern?

Next-day delivery settled into a very reliable pattern?

11/10/2017

In August 2017, the percentage of orders using next-day and specified-day delivery reached a peak for the year so far, according to the IMRG Metapack Delivery Index.

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Analysis — Weather and the Home & Garden Sector

Analysis — Weather and the Home & Garden Sector

13/09/2017

IMRG has examined 2016 weather patterns and matched them with Home & Garden performance.

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1/3 of all website visits begin on the homepage – IMRG Quarterly Benchmark Q2 2017

1/3 of all website visits begin on the homepage – IMRG Quarterly Benchmark Q2 2017

06/09/2017

New metrics in IMRG's Quarterly Benchmark reveal that just over a third of all visits to the average retailer will start on the home page.

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IMRG sector comparison – BWS continues to perform strongly in July 2017

IMRG sector comparison – BWS continues to perform strongly in July 2017

30/08/2017

The IMRG Capgemini Online Retail Sales Index has shown that the beers, wine & spirits (BWS) sector continues to perform far better than expected at the beginning of the year.

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Smartphone increases share of mobile retail (August 2017)

Smartphone increases share of mobile retail (August 2017)

22/08/2017

The IMRG Capgemini Online Retail Sales Index has revealed the continuing trend towards smartphone purchases in mobile retail.

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Multichannel vs online only — year-to-date performance Jan-Jul 2017

Multichannel vs online only — year-to-date performance Jan-Jul 2017

16/08/2017

The IMRG Online Retail Sales Index has revealed a disparity in the growth rates of multichannel and online-only retailers.

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The click and collect trend line

The click and collect trend line

09/08/2017

The IMRG Quarterly Benchmark Q1 2017 (latest available data, next update due end of August) demonstrated that click and collect has continued to grow as a popular fulfilment option for multichannel retailers.

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Fashion sector leading growth in mobile transactions

Fashion sector leading growth in mobile transactions

26/07/2017

Criteo’s data suggests mobile devices hold the highest influence in the Fashion sector.

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Sector Performance YTD - Lingerie Sector Continues Impressive Growth

Sector Performance YTD - Lingerie Sector Continues Impressive Growth

05/07/2017

The June IMRG Capgemini Online Retail Sales Index has shown that Lingerie’s performance remains very strong. It leads the sectors in year-to-date growth, having been the second best performing sector in 2016.

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Five things we learned at the IMRG Personalisation Forum

Five things we learned at the IMRG Personalisation Forum

10/04/2017

The first IMRG Personalisation Forum of the year took place on 30 March 2017 at The Grand Connaught Rooms. Monetate and IMRG hosted a roundtable discussion about online retail personalisation, what it means today, what is current best practice, and where it will go.

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Understanding shopper expectations around delivery – survey

Understanding shopper expectations around delivery – survey

24/03/2017

We’re now conducting our ninth annual Consumer Home Delivery Review, supported by Blackbay and maru/edr. This 50-question survey provides a highly comprehensive view of what shoppers want and expect from online delivery

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Five things we learned from IMRG’s performance management forum

Five things we learned from IMRG’s performance management forum

09/03/2017

On March 2nd 2017, Thunderhead hosted our latest Performance Management Forum in their London offices. We discussed our latest Quarterly Benchmark results and the latest in performance management with IMRG members from a range of online retail sectors.

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Online fashion: customer retention rates still lag

Online fashion: customer retention rates still lag

15/02/2017

Looking at our latetst data, active retention rates for the clothing sector are lagging behind the rate for total online retail. What are the factors behind this trend and is there anything retailers can do to improve?

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Analysis of a new delivery peak trend

Analysis of a new delivery peak trend

08/02/2017

In 2016, we recorded a notable shift in the IMRG MetaPack Delivery Index over the peak Christmas trading period. The month-on-month order volume growth between November and December 2016 was just +4.5% – far lower than the equivalent in 2015.

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What can retailers learn from the growth in active customer retention?

What can retailers learn from the growth in active customer retention?

31/01/2017

We’ve seen a 67% increase in online retail customer retention rates in the last 6 years. This trend, while remarkable, is perhaps not surprising. If a retailer can persuade existing customers to keep buying, the purchases that follow don’t come with the margin-eating cost-per-acquisition of new customers.

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Abandonment issues – website performance Q3 2016

Abandonment issues – website performance Q3 2016

11/01/2017

Q3 2016 saw an average checkout abandonment rate of of more than 30%, according to the latest IMRG Quarterly Benchmark. That’s up from the previous quarter's figures, and a year earlier in Q3 2015.

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A record high for multichannel click & collect in Q3 2016

A record high for multichannel click & collect in Q3 2016

15/12/2016

The latest IMRG Capgemini Quarterly Benchmark reported an all-time high in click & collect orders for multichannel retailers in Q3, with the average percentage of sales using this fulfilment option (either in-store or through third-party solutions) reaching 29.3%. It’s also the largest quarterly increase that we have tracked since Q2 2013, and is up a full 6 percentage points on Q3 of last year.

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What did we learn from Black Friday 2016?

What did we learn from Black Friday 2016?

29/11/2016

As it’s shown over the past few years, Black Friday has a remarkable capacity for behaving in ways that no-one expected and shifting in size and scale – and this year appears to have been no exception.

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Do shoppers want more technology in-store?

Do shoppers want more technology in-store?

10/11/2016

How can we know what technology to use in-store? Customers say that they want one thing but what do they really respond to?

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Multichannel and online-only sales growth – what’s the difference?

Multichannel and online-only sales growth – what’s the difference?

10/11/2016

In a report published in August – A Multichannel Growth Disparity – we analysed a shift in fortunes that we had recorded in growth rates for the multichannel and online-only retailer categories. How is the gap in sales growth developing between the two categories?

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