Search

IMRG insight

Our insight articles offer a unique view of online retail trends, with an expert and neutral perspective on industry best practice.

We’ve been tracking UK online sales since 2000, and we cover the key issues for online retailers with a thorough knowledge of how the online retail landscape has evolved.

We analyse the latest data and offer a deep understanding of market developments, so you can keep your finger on the online retail pulse.

Abandonment issues – website performance Q3 2016

Abandonment issues – website performance Q3 2016

11/01/2017

Q3 2016 saw an average checkout abandonment rate of of more than 30%, according to the latest IMRG Quarterly Benchmark. That’s up from the previous quarter's figures, and a year earlier in Q3 2015.

Read more

A record high for multichannel click & collect in Q3 2016

A record high for multichannel click & collect in Q3 2016

15/12/2016

The latest IMRG Capgemini Quarterly Benchmark reported an all-time high in click & collect orders for multichannel retailers in Q3, with the average percentage of sales using this fulfilment option (either in-store or through third-party solutions) reaching 29.3%. It’s also the largest quarterly increase that we have tracked since Q2 2013, and is up a full 6 percentage points on Q3 of last year.

Read more

What did we learn from Black Friday 2016?

What did we learn from Black Friday 2016?

29/11/2016

[BLOG POST EXAMPLE] As it’s shown over the past few years, Black Friday has a remarkable capacity for behaving in ways that no-one expected and shifting in size and scale – and this year appears to have been no exception.

Read more

What impact has Black Friday had on Xmas peak?

What impact has Black Friday had on Xmas peak?

16/11/2016

[BLOG POST EXAMPLE] Our Black Friday online retail forecast has been published – and this year we expect it to evolve once again, as it has done quite sharply over the past few years, to cover a longer period on the whole for participating retailers (Monday 21 – Monday 28 November 2016) with spend totalling £6.77bn for that period. But if it is evolving, then what has it evolved from and what is it evolving to?

Read more

Do shoppers want more technology in-store?

Do shoppers want more technology in-store?

10/11/2016

[BLOG POST EXAMPLE] How can we know what technology to use in-store? Customers say that they want one thing but what do they really respond to?

Read more

Multichannel and online-only sales growth – what’s the difference?

Multichannel and online-only sales growth – what’s the difference?

10/11/2016

In a report published in August – A Multichannel Growth Disparity – we analysed a shift in fortunes that we had recorded in growth rates for the multichannel and online-only retailer categories. How is the gap in sales growth developing between the two categories?

Read more

Video interview with IMRG chairman and founder James Roper

Video interview with IMRG chairman and founder James Roper

03/11/2016

In this interview from Lengow Ecommerce Day 2016, IMRG chairman and founder James Roper talks about Brexit, marketplaces and online retail trends. What are the underlying factors for the UK's advanced ecommerce market?

Read more

Xmas Peak Trading 2016: 6 Unanswered Questions for Retailers to Consider

Xmas Peak Trading 2016: 6 Unanswered Questions for Retailers to Consider

03/11/2016

[BLOG POST EXAMPLE] We’re into November – traditionally the time of year when online retail order volumes start their gradual ascent as we approach the peak shopping period over late November / early December. Black Friday has disrupted that trend, having become very strongly embedded in the shopper mindset in 2014. The Xmas shopping peak is no longer a gradual build-up and easing-off in sales volumes, but a far more compressed experience.

Read more

Return rate at highest for two years

Return rate at highest for two years

03/11/2016

The ‘percentage of units returned’ metric from the Quarterly Benchmark reached a two-year high in Q2 2016 (covering the period May to July – see note on quarters below) – so what’s going on here, are return rates increasing or was this a temporary blip?

Read more

Trend watch - August 2016

Trend watch - August 2016

04/08/2016

We know you are very busy people – so each month we now provide a summary of the recent trends we’ve been tracking to ensure you didn’t miss anything. This edition is July reporting June data.

Read more

Key trends affecting online retail in 2016

Key trends affecting online retail in 2016

03/08/2016

We asked our members at the IMRG Peak Connect Conference in June which trends they think retailers should be aware of in 2016. Watch this short video to see what they had to say.

Read more

Black Friday 2016 predictions - How should retailers prepare?

Black Friday 2016 predictions - How should retailers prepare?

01/08/2016

We asked our members at the IMRG Peak Connect Conference in June about their predictions for this year’s Black Friday period and how they should prepare for peak. Watch this short video to see what they had to say.

Read more

IMRG Brexit Poll

IMRG Brexit Poll

12/07/2016

IMRG questioned 23 senior ecommerce professionals (Heads of Ecommerce, CEOs, Managing Directors and Marketing Directors) between 6th and 8th July, two weeks after the EU referendum. The respondents include both multichannel and online-only merchants. The retailers were asked if they have experienced any slowdown in sales following the Brexit vote and also whether they have seen any increase in traffic and/or sales from international customers.

Read more

What logistics trends can we expect to impact peak this year?

What logistics trends can we expect to impact peak this year?

06/07/2016

What logistics trends can we expect to impact peak this year? We recently published our preview report for peak 2016, supported by Salmon.

Read more

Brexit – one week on

Brexit – one week on

01/07/2016

It has now been a week since we found out that the UK had voted to leave the EU. It would therefore be tempting to begin this article by saying ‘now that the dust has settled’ but there are still so many unanswered questions that quantifying the likely impact of Brexit is impossible – at the moment we have no firm date for submitting the official confirmation of our decision to the EU, what the timeline for leaving will be, what trade deals will be put in place, who the prime minister will be, whether there will be a second referendum…

Read more

What people think about Black Friday

What people think about Black Friday

29/06/2016

At our Peak Connect conference a few weeks back we ran some live research with Toluna – asking 1,000 people a few questions about peak and Black Friday, to help inform debate at the event. Here is what we found from this research.

Read more

What did we learn about online delivery in Q1 2016?

What did we learn about online delivery in Q1 2016?

11/05/2016

Delivery to home remains by far the preferred first choice for most shoppers but the popularity of click & collect options are on the rise.

Read more

Q1 2016 at a glance

Q1 2016 at a glance

09/05/2016

This article provides a snapshot of some of the key trends that have emerged in Q1 2016 from the IMRG Capgemini e-Retail Sales Index.

Read more

Online and mobile sales performance – Q1 2016

Online and mobile sales performance – Q1 2016

05/05/2016

The first quarter (Q1) of 2016 has come and gone, and the good news for online retailers is that we didn’t see a repeat of what happened last year - when we recorded a full quarter of single-digit growth for the first time in the history of the index.

Read more

Further insight from the consumer home delivery review

Further insight from the consumer home delivery review

04/05/2016

Last week we published the eighth annual IMRG UK Consumer Home Delivery Review - supported by Blackbay. This week we thought we’d dig a little deeper into the data and focus on some of the other interesting points that came out of it.

Read more