Our insight articles offer a unique view of online retail trends, with an expert and neutral perspective on industry best practice.
We’ve been tracking UK online sales since 2000, and we cover the key issues for online retailers with a thorough knowledge of how the online retail landscape has evolved.
We analyse the latest data and offer a deep understanding of market developments, so you can keep your finger on the online retail pulse.
Looking at our latetst data, active retention rates for the clothing sector are lagging behind the rate for total online retail. What are the factors behind this trend and is there anything retailers can do to improve?
In 2016, we recorded a notable shift in the IMRG MetaPack Delivery Index over the peak Christmas trading period. The month-on-month order volume growth between November and December 2016 was just +4.5% – far lower than the equivalent in 2015.
We’ve seen a 67% increase in online retail customer retention rates in the last 6 years. This trend, while remarkable, is perhaps not surprising. If a retailer can persuade existing customers to keep buying, the purchases that follow don’t come with the margin-eating cost-per-acquisition of new customers.
The latest IMRG Capgemini Quarterly Benchmark reported an all-time high in click & collect orders for multichannel retailers in Q3, with the average percentage of sales using this fulfilment option (either in-store or through third-party solutions) reaching 29.3%. It’s also the largest quarterly increase that we have tracked since Q2 2013, and is up a full 6 percentage points on Q3 of last year.
In a report published in August – A Multichannel Growth Disparity – we analysed a shift in fortunes that we had recorded in growth rates for the multichannel and online-only retailer categories. How is the gap in sales growth developing between the two categories?
In this interview from Lengow Ecommerce Day 2016, IMRG chairman and founder James Roper talks about Brexit, marketplaces and online retail trends. What are the underlying factors for the UK's advanced ecommerce market?
We’re into November – traditionally the time of year when online retail order volumes start their gradual ascent as we approach the peak shopping period over late November / early December. Black Friday has disrupted that trend, having become very strongly embedded in the shopper mindset in 2014. The Xmas shopping peak is no longer a gradual build-up and easing-off in sales volumes, but a far more compressed experience.
The ‘percentage of units returned’ metric from the Quarterly Benchmark reached a two-year high in Q2 2016 (covering the period May to July – see note on quarters below) – so what’s going on here, are return rates increasing or was this a temporary blip?
We asked our members at the IMRG Peak Connect Conference in June about their predictions for this year’s Black Friday period and how they should prepare for peak. Watch this short video to see what they had to say.
IMRG questioned 23 senior ecommerce professionals (Heads of Ecommerce, CEOs, Managing Directors and Marketing Directors) between 6th and 8th July, two weeks after the EU referendum. The respondents include both multichannel and online-only merchants. The retailers were asked if they have experienced any slowdown in sales following the Brexit vote and also whether they have seen any increase in traffic and/or sales from international customers.
What logistics trends can we expect to impact peak this year? We recently published our preview report for peak 2016, supported by Salmon.
It has now been a week since we found out that the UK had voted to leave the EU. It would therefore be tempting to begin this article by saying ‘now that the dust has settled’ but there are still so many unanswered questions that quantifying the likely impact of Brexit is impossible – at the moment we have no firm date for submitting the official confirmation of our decision to the EU, what the timeline for leaving will be, what trade deals will be put in place, who the prime minister will be, whether there will be a second referendum…
Delivery to home remains by far the preferred first choice for most shoppers but the popularity of click & collect options are on the rise.