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Personalisation strategies

Overview

The objective of this forum is to review the personalisation strategies used over busy trading periods in 2016. We will focus on the latest thinking in retail, and hear from a guest retailer as to how they have developed their strategy and focused on the individual needs of the consumer. 

  •              Personalisation:  Strategies and learnings from Peak Trading 2016
  •              Predictive:  How personalisation is disrupting itself
  •              Developing personalisation strategies
  •              Partner talk:  Implementation & avoiding pitfalls
  •              Roundtable discussions with pre-set questions following talks

Partners Monetate take us through a ‘101’ of personalisation:  What it is, what it isn’t and how to start. They will also highlight some of the key personalisation strategies that UK retailers employed through Peak Trading 2016 to maximise sales in this business critical time, as well as giving a glimpse of the artificial intelligence led, future of personalisation.

Who Should Attend?

This forum is designed to provide retailers with key learnings around the ever changing trading landscape. If your role or responsibility falls into one of the below, you will benefit from attending our forum.

  • eCommercee  Managers / Directors 
  • Marketing Mangers / Directors 

This event is open to all IMRG retailer members*

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider. Attendees registering under incorrect ticket types may have their ticket cancelled with access to the event refused.

Sponsors

Event Sponsors

Where Is It?

This forum will be hosted at the IMRG office. 

IMRG

2 Ching Court,
49 – 53 Monmouth Street,
Covent Garden,
London,
WC2H 9EY

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