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IMRG Performance Management Forum (Sept)

Machines take over

Overview

With the increasing complexity of trading retail websites, commercial teams can struggle with optimising the proposition to their customers.

Huge amounts of data, increasing requirements for personalisation, internal demands from merchandisers, buying teams and the board all lead to often competing priorities. Much is made of technology that can help with this decision making but can it really help and can it really understand retail and your customers?

This forum will address some of these questions but also allow attendee’s to discuss with their peers and technologists the potential for machine learning and A.I. to lighten the load.

Key areas for consideration will include:

  • What is meant by machine learning and A.I.
  • Its role in a business
  • Areas where technology might be used e.g merchandising, personalisation, ad buying
  • Commercial models e.g. SAAS
  • Rules management and setting – how to maintain control and when to ‘let go’
  • Managing expectations and budgets

Who Should Attend?

This forum is designed to provide retailers with key learnings around the ever changing trading landscape. If your role or responsibility falls into one of the below, you will benefit from attending our forum.

  • eCommercee  Managers / Directors 
  • Marketing Mangers / Directors 

This event is open to all IMRG retailer members*

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider. Attendees registering under incorrect ticket types may have thier ticket cancelled with access to the event refused.

Where Is It?

This forum will be hosted at the IMRG office. 

IMRG

2 Ching Court,
49 – 53 Monmouth Street,
Covent Garden,
London,
WC2H 9EY

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