Search

Discovery, personalisation and revenue – how to win in mobile

Overview

Mobile commerce isn’t working on your terms. The evidence is in the numbers: more traffic than desktop, but less that half the average conversion rate and far less money spent. 

The evidence is in the numbers: more traffic than desktop, but less than half the average conversion rate (4.6% for all devices combined in 2016 vs 2.3% for smartphone devices) and far less money spent.

The problem is two-fold. Firstly, the mechanics of navigating an ecommerce site on mobile are flawed – finding and browsing products is tough within the strictures of conventional hamburgers and product pages. Secondly, there are mobile-friendly sites that are increasingly embracing ecommerce, in the form of Instagram and Pinterest, that are able to attract users directly to them for discovery and inspiration away from your direct retail estate.

Join IMRG and Qubit at the prestigious Beaumont to hear the latest thinking in this area over a high-quality meal.

We will focus on three key areas:

  • Discovery: How to provide shoppers with inspiration within your own four walls
  • Personalisation: Which strategies to use and how to adopt AI
  • Revenue: What actually works when it comes to mobile

Who Should Attend?

This intimate dinner is designed to provide retailers with key learnings around product discovery, mobile personalisation and m-commerce. If your role or responsibility falls into one of the below, you will benefit from attending.

  • Director / Head of Ecommerce

  • Director / Head of Digital

  • Director / Head of Marketing

Where Is It?

This dinner event will be held in a private room at the 5* venue the Beaumont. 

The Beaumont

8 Balderton Street,
Brown Hart Gardens,
Mayfair,
London

Google map

Sponsors

This dinner is supported by: 

Headline Sponsor

Qubit

Qubit

Qubit is the leader in delivering highly persuasive personalization at scale. Award-winning brands in ecommerce, travel and gaming work with Qubit to transform the way they understand and influence their customers. Companies like Arcadia, Net-a-Porter, Halfords, Shiseido, Shop Direct and Emirates are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S. For more information, please visit: www.qubit.com


 

More info