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Overview

A state of the nation summary of online retail in 2020, giving you actionable insight to improve your online customer experience and reveal opportunities for growth.

Data Week 2020 is a culmination and review of IMRG’s most valuable data and insight, specifically aimed to help you improve your online customer journey.

Delivered to you through seven sessions split across four days, this programme has been carefully designed to help you accelerate your growth online. Attend Data Week and immerse yourself in a year’s worth of IMRG data and insight; gathered through what’s been one of the most traumatic times for our generation, and the most disruptive time for online retail ever.

This state of retail summary will help you identify best practice and reveal growth opportunities across the entire spectrum of online conversion optimisation. You’ll gain the knowledge and insight needed to ensure you are able to adapt to the drastic changes we’ve experienced this year.

You’ll walk away with specific opportunities that exist from the experience of those who have succeeded, through sessions from adapting to and capitalising from “the new normal” in online retail; to finding and maintaining your competitive edge. IMRG data gurus will also be sharing the results of a brand new study looking at best practice in customer acquisition across marketing channels.

Data Week 2020 will equip you with the knowledge and insight needed to build the optimal online customer experience.

All Data Week webinars will take place from 11:00 till 12:00 or 14:00 - 15:00. See the Agenda below see the full weeks schedule.

 

 

Keynote Speakers

  • Sarah Edwards

    Sarah Edwards

    Operations and Commercial Director | Aspiga

    Sarah currently works with Aspiga an online premium Beachwear Brand in a new Director role to support the Founder and Creative Director to grow the business with responsibility for Operations and Commercial planning. Sarah also runs various Buying and Merchandise skills courses affiliated with Insight Strategy and the University of Westminster; clients have included ASOS, Hobbs, Boden, Misguided and Coast.

  • Jennifer North

    Jennifer North

    Head of Digital Experience | Hobbycraft

    Jenny has been working in Digital for over 20 years, heading up customer experience across brands such as Farrow & Ball, B&Q an Hobbycraft. She is mostly found trying to stay up to date with the latest algorithms is to merchandise a web site so that her team can engage in man vs machine.

  • Jennifer Tully

    Jennifer Tully

    Head of Ecommerce | Sunuva

  • Fabien Le Houezec

    Fabien Le Houezec

    Ecommerce & Web Analytics Manager | Wilko

  • Mike Durbridge

    Mike Durbridge

    CEO | Andrew Martin

    Mike Durbridge is the CEO of Andrew Martin International, an interior design specialist offering a wide range of fabrics, wallpapers, furniture and home accessories for tastemakers in search of individual interiors with a twist. Prior to leading Andrew Martin International, Mike held senior positions at Kingfisher and B&Q. Mike also spent four years leading the Retail, Online and Contact Centre channels at Vodafone UK, creating the first multichannel operation for Vodafone globally.

    Mike has had a variety of marketing, sales, commercial and operational leadership roles in telecom, financial services and mail order businesses over the course of his 20 year career and is a strong believer that the key to commercial success for modern retailing is to ensure that customers, enabled by choice, simplicity and consistency, are placed at the heart of any business.

  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG


    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector.

    During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy will reveal the latest data and trends we have been tracking in our sales index.

  • Matthew Walsh

    Matthew Walsh

    Director of Data and Retail | IMRG


    Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG CapGemini Retail Index which is the largest and longest running eCommerce benchmark in the UK.

    Matthew also regularly provides data presentations to our retail members explaining the latest trends in ecommerce. Matthew is the first point of contact for our retail members.

    He has valuable retail experience having worked as an analyst for a top UK retailer and at one the largest online marketplaces in the world.

Click here to register

 

Agenda

Data Week Agenda.

Part 1: Andy Mulcahy, Strategy and Insight Director, IMRG - A review of UK market performance, looking in-depth at where the growth is strongest and reasons behind peaks and troughs



Part 2: Sponsorship Presentation TBC


Part 3: Panel Discussion – Identifying challenges and opportunities in online retail - Other Panellists TBC

  • Sarah Edwards, Operations and Commercial Director, Aspiga


Part 1: Matthew Walsh, Director of Data and Retail, IMRG - What best practice exists for using the email channel to acquire customers?



Part 2: Sponsorship Presentation TBC


Part 3: Panel Discussion – Techniques for driving online retail growth - Panellists TBC


Part 4: Retailer Presentation and Q&A - Jennifer Tully, Head of Ecommerce, Sunuva



Part 5: Andy Mulcahy, Strategy and Insight Director, IMRG - Sharing industry market averages for various parts of retail sites to help identify where retailers are strong / weak at converting visitors


Part 1: Andy Mulcahy, Strategy and Insight Director, IMRG - How has demand shifted since lockdown eased and what can we expect from Black Friday trading?



Part 2: Sponsorship Presentation TBC


Part 3: Panel Discussion – Expectations around Black Friday trading in 2020 - Panellists TBC


Part 4: Retailer Presentation and Q&A - TBC

Part 1: Matthew Walsh, Director of Data and Retail, IMRG - What best practice exists for using social to acquire customers?



Part 2: Sponsorship Presentation TBC


Part 3: Panel Discussion – Understanding the new normal in online retail - Panellists TBC


Part 4: Jennifer North, Head of Digital Experience, Hobbycraft - Adapting to and capitalising from “the new normal” in online retail



Part 5: Andy Mulcahy, Strategy and Insight Director, IMRG - 5 key changes brought about by COVID



Part 1: Matthew Walsh, Director of Data and Retail, IMRG - What best practice exists around using voucher codes to acquire customers?



Part 2: Sponsorship Presentation TBC


Part 3: Panel Discussion – Finding a competitive edge in online retail - Panellists TBC


Part 4: Retailer Presentation and Q&A - Mike Durbridge, CEO, Andrew Martin

Part 1: Andy Mulcahy, Strategy and Insight Director, IMRG - A look at how 300 retailers have adapted their propositions over the past 12 months, and reasons behind the changes


Part 2: Sponsorship Presentation TBC


Part 3: Panel Discussion – How should retailers structure their delivery offer - Panellists TBC 

Part 1: Matthew Walsh, Director of Data and Retail, IMRG - Online retail weekly sales update – with insight around how category demand has gone up and down over the past 6 months


Part 2: Sponsorship Presentation TBC


Part 3: Panel Discussion – Techniques for optimising retail sites

  • Fabien Le Houezec, Ecommerce & Web Analytics Manager, Wilko
  • Other Panellists TBC


Event Sponsors:
  • Epsilon – Conversant

Register Below

Event Date 14th Sep 2020 to 17th Sep 2020
Event Time 11:00 - 12:00 & 14:00 - 15:00
Location Online