IMRG Data Webinar - What Customers Tell Us They Want


Retailers are operating in a very tough market at the moment. Sales growth is proving hard to come by, with numerous factors impacting shopper confidence. Understanding what customers want from the brands they shop with has never been so important – or complex.

So where should you focus attention to improve the customer experience you offer and ensure you retain your share of the available spend?

One of the most effective ways to understand what customers actually want and expect from retailers today is to ask them directly. Join IMRG and Zendesk as we analyse our extensive customer feedback datasets to analyse how you should evolve areas of your proposition.

We will look at:

  • How customer expectation is evolving
  • How customers want to engage with your brand
  • What people want from delivery

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This webinar will be 30 minutes long.


  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday.
  • Fabrice Etienne

    Fabrice Etienne

    Senior Marketing Manager | Zendesk

    Fabrice is an accomplished Marketing Director with extensive senior level experience gained leading world class B2C and B2B brands across the gaming, mobile, SaaS and technology sectors in UK, EMEA and the USA.

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