IMRG Data Webinar - Optimising the Checkout


A common source of frustration for retailers is the continuing high rates of site visitors that abandon their baskets at the checkout – when they have clearly indicated an interest in purchasing an item.

IMRG have run multiple studies analysing retailer performance, identifying the common points between retailers who have the highest rates of performance at the checkout, and those with the lowest.

Making even small improvements to performance at the checkout could lead to significant uplifts in sales performance – so what do retailers need to think about when structuring the layout of the checkout and associated areas of their site experience?

Join IMRG and Loqate, a GBG solution, as we pinpoint which areas of the checkout retailers should optimise to increase conversion rates.

You will learn:

  • How abandonment rates at the checkout vary and possible reasons why
  • How the structure of the checkout can impact conversion
  • The importance of clarity for shopper confidence

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This webinar will be 30 minutes long.


  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday.
  • James Whittaker

    James Whittaker

    User Experience and Digital Product Designer | Loqate, a GBG solution

    James Whittaker is the User Experience and Digital Product Designer for global identify specialist, GBG. An expert in UX, James has worked for a wide range of businesses, from startups like TweetDeck and Settled, to Twitter, where he helped design and build products that are now used by millions each day. His passion is solving real problems through research and careful, considered and thoughtful design.

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