The changing definitions of personal data


With massive changes to the data protection landscape coming into force in May 2018, it is time for marketers and commercial managers to think about their customer data and touch points.

  • Will the consent we have on file work in the future?

  • Will we have to get new consent for our marketing activities?

  • Does retargeting still have a role with the changing definitions of ‘personal data’?

  • We want to use mobile devices to communicate with our customers; how is this impacted by the new rules?

IMRG is hosting this forum to help you understand how the new General Data Protection rules might impact your business. This isn’t about legalise, but about how you can talk to your customers; contact prospective customers and how these changes impact your communications channels.

This forum will enable you to hear about the latest developments, share insight with your peers and learn how others are handling the challenges posed.

We look forward to welcoming you to this session, chaired by Andrew McClelland. 

Who Should Attend?

This forum is designed to provide retailers with key learnings around the ever changing trading landscape. If your role or responsibility falls into one of the below, you will benefit from attending our forum.

  • eCommercee  Managers / Directors 
  • Marketing Mangers / Directors 

This event is open to all IMRG retailer members*

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider. Attendees registering under incorrect ticket types may have thier ticket cancelled with access to the event refused.

Where Is It?

This forum will be hosted at the IMRG office. 


2 Ching Court,
49 – 53 Monmouth Street,
Covent Garden,

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