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Optimising the Mobile Experience

Overview

The majority of site traffic comes through mobile devices – they have exerted a huge influence on customer behaviour and continue to account for a larger share of online retail sales (32% through smartphones in Q4 2017). And yet, the quality of the experience that customers get can vary widely across different retail sites.

So what best practice exists, how should you structure the layout of your mobile site and which areas should you focus on optimising?

Join IMRG at our Optimising the Mobile Experience Data Breakfast where we will share the results of a new study analysing participant performance across a range of datasets that we track – from smartphone and tablet sales growth through to conversion rates and basket values – to identify common points between those who have the highest rates of performance at various stages, and those with the lowest.

You will learn

  • How performance varies across smartphone and tablet devices
  • How the best – and worst – performing sites structure their mobile experience
  • Practices that can enhance – or restrict – the chances of customer conversion

At this event you’ll find out market averages for how retailers are performing in various areas and learn from best practice examples, plus you get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Who Should Attend?

Who is this event for?
Registration for this event is free for IMRG retail members – space is limited to 15 attendees. We will also invite two taskforce solution provider members who have specific knowledge and insight in this area.

When and where is it?
Date: 28th June 2018
Time: 8:30am - 10:30am
Location: Cental London

For more information, contact Paul Evans events@imrg.org