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Multichannel and online-only propositions

Overview

There are a few notable and consistent differences between performance for multichannel and online-only retailers. For online-only retailers, conversion rates are almost double that of the multichannel ones, but the average basket value is also far lower.

In addition, online-only retailers have been recording far stronger sales growth over a sustained period – so what are the factors influencing these gaps in performance and what can it teach you about how to adapt your own proposition?

Join IMRG at our Multichannel and Online-Only Propositions Data Breakfast where we will share the results of a new study analysing participant performance from both the multichannel and online-only datasets that we track – identifying the common points between multichannel and online-only retailers who have the highest rates of performance at various stages, and those with the lowest.

You will learn:

  • How the best – and worst – performing multichannel retailers structure their on-site experience
  • How the best – and worst – performing online-only retailers structure their on-site experience
  • Where to focus attention in optimising various areas of your site

At this event you’ll find out market averages for how retailers are performing in various areas and learn from best practice examples, plus you get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Who Should Attend?

Who is this event for?
Registration for this event is free for IMRG retail members – space is limited to 15 attendees. We will also invite two taskforce solution provider members who have specific knowledge and insight in this area.

When and where is it?
Date: 11th September 2018
Time: 8:30am - 10:30am
Location: Cental London

For more information, contact Paul Evans events@imrg.org