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Multichannel and online-only performance

Overview

There are a few notable and consistent differences between performance for multichannel and online-only retailers. For online-only retailers, conversion rates are much higher that of the multichannel ones, but the average basket value is also far lower.

So what are the factors influencing these gaps in performance and what can it teach you about how to adapt your own proposition?

Join IMRG and Magento, an Adobe Company, at our Multichannel and Online-Only Performance Data Breakfast where we will share the results of a new study analysing participant performance from both the multichannel and online-only datasets that we track – identifying the common points between multichannel and online-only retailers who have the highest rates of performance at various stages, and those with the lowest.

You will learn:

  • How multichannel and online-only performance varies for clothing, home and garden and health and beauty retailers
  • How multichannel and online-only structure their propositions – and which elements influence performance
  • The impact of click and collect, returns and delivery costs on performance

At this event you’ll find out how retailers are performing in various areas and learn from best practice examples, plus you get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Who Should Attend?

Who is this event for?
Registration for this event is free for IMRG retail members – space is limited to 15 attendees. We will also invite two taskforce solution provider members who have specific knowledge and insight in this area.

When and where is it?
Date: 25th October 
Time: 8:00am - 10:30am
Location: Cental London

For more information, contact Paul Evans events@imrg.org

Permission Statement

We have partnered with Magento, an Adobe Company, to research and produce this Data Breakfast.

If you want additional insights and updates on products and services from our event partner which will be related to the subject of this breakfast, please give your consent by clicking “Accept” below.

Please note that your accessing of this data brekafast is not conditional on your provision of consent.