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IMRG Breakfast Club

Understanding the relationship of online and offline

Overview

IMRG Breakfast Club

Today’s shoppers are perfectly comfortable with using multiple channels as part of any purchase journey – which may include desktop, smartphone, tablet and, of course, physical stores.

Some of this can be very complex to understand from the point of a retailer – so how can you track and tie together shopper behaviour between offline and online, what behaviour do they exhibit between the channels and what progress have retailers made in this area?

What will I learn?
Join us at this IMRG Breakfast Club session where you will:

  • Hear the latest data and insight presented by IMRG;
  • Develop your understanding of best practice in this area;
  • Find out how other retailers are tackling this issue; and
  • Meet and discuss approaches with other retailers

Who is this event for?
Registration for this event is free for IMRG retail members – space is limited to 15 attendees. We may also invite one or two solution provider members who have specific knowledge and insight in this area.

When and where is it?
Date: 14th September 2017
Time: 8:30am - 10:30am
Location: To be confirmed...

For more information, contact Paul Evans events@imrg.org

Who Should Attend?

Registration for this event is free for IMRG retail members – space is limited to 15 attendees. We may also invite one or two solution provider members who have specific knowledge and insight in this area.