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IMRG Fashion Connect Conference 2019 - Learn more about online retail

Fashion Connect Conference

Overview

Fashion Connect is IMRG’s flagship annual event, pulling in over 250 senior delegates from leading fashion brands to debate the latest trends and developments affecting the sector.

The agenda features data-led presentations from IMRG on the latest trends we are tracking, plus engaging retailer keynotes from some of the most interesting brands around and panel sessions tackling key issues affecting fashion retailers.

Themes at Fashion Connect 2019 include:

  • Challenges and opportunities – what are the key ones retailers should be aware of?
  • Sustainability in fashion – Is fast fashion unsustainable?
  • Customer demographics – how does behaviour vary across the various demographic groups?
  • International expansion – with Brexit looming, how big an opportunity does cross-border remain?

This event is FREE for retailers to attend and includes lunch - join us to ensure you gain access to the latest insights and trends in online fashion.

Keynote Speakers

The IMRG team will be joined by a number of retail keynotes. Details coming soon. 

  • Paul Hornby

    Paul Hornby

    eCommerce Director, Matalan

    09:50 - 10:20

    Responsible for driving Matalan's online presence and internal capability, with full ownership of the eCommerce P&L. Focused on driving innovation and adopting new technologies that will give Matalan a competitive advantage within our sector, whilst also encouraging cultural change where required. Act as the key figurehead for the Matalan Multi-Channel Business, driving Board-level engagement for all future digital strategies as well as ensuring commitment across the whole Business - particularly the retail stores - around the strategic importance of our Omni-Channel strategies.

    Find out more

  • Matthew Walsh

    Matthew Walsh

    Data and Retail Director, IMRG

    15:20 - 15:40

    Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG CapGemini Retail Index which is the largest and longest running eCommerce benchmark in the UK. He will reveal the results from a bespoke data project that explores the market patterns and customer behaviour for two vital elements of the fashion retail sector. Details coming soon.

  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director, IMRG

    09:30 - 09:50

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy will reveal the latest data and trends we have been tracking in our sales index.

Agenda

08.45 -
09.30

Registration and morning coffee

09.30 -
09.50

Welcome and intro to fashion:

Andy Mulcahy, Strategy and Insight Director, IMRG

09.50 -
10.20

Keynote: Fireside chat with Matalan

When trying to create a true omnichannel experience, a tremendous emphasis is, inevitably, placed on the digital aspects of the retail offering. Other factors, particularly your store presence, can fall by the wayside, when, in actuality, they should be given the same level of attention.

Matalan have recently been working merging their online and offline data and remodelled the way technology is used in their stores. In this Q&A, Andy Mulcahy, Strategy and Insight Director at IMRG, will talk to Paul Hornby about the ins and outs of becoming an omnichannel retailer. 

  • Matalan's digital journey
  • The changing role of stores in fashion
  • Connecting online and offline
  • Dealing with the complexities of a mixed offering (fashion and home)

Paul Hornby, eCommerce Director, Matalan


10.20 -
10.40

Headline: Welcome from Apptus 

Andrew Fowler, UK Country Manager, Apptus

10.40 -
11.10

Panel Session -Challenges and opportunities 

  • What challenges exist and how to overcome them
  • To what extent is technology the answer (voice assistants, VR etc)?
  • Understanding who your competition are
  • Innovative uses of marketing / campaigns

11.10 -
11.40

Refreshments and networking break

11.40 -
12.10

Panel Session – Sustainability in fashion retail 

  • Is fast fashion unsustainable?
  • Potential for collaboration in delivery and returns
  • Packaging innovation
  • Reducing waste and emissions 

12.10 -
12.20

IMRG report overview

12.20 -
13.20

Networking lunch 

13.20 -
13.40

Headline:  Welcome back 

13.40 -
14.10

Retailer Keynote 

Details coming soon. 

14.10 -
14.20

IMRG report overview

14.20 -
14.50

Panel Session – UnderstandingCustomer demographics

  • Which payment options should you offer various groups
  • Which delivery options
  • How does the overall customer experience need to be structured?
  • Catering for premium / luxury shoppers online

14.50 -
15.20

Refreshments and networking break

15.20 -
15.40

Fashion data dive

Matthew Walsh, Data and Retail Director, IMRG

15.40 -
16.10

Panel Session – How big an opportunity is cross-border today?

  • Which markets are good fits for UK fashion brands?
  • Challenges of Brexit to UK fashion brands
  • Managing complexity of international logistics 

16.10 -
17.00

Networking drinks 

Panel Sessions

Challenges and opportunities – what are the key ones retailers should be aware of? - 10:40 - 11:10

What challenges exist and how to overcome them
To what extent is technology the answer (voice assistants, VR etc)?
Understanding who your competition are
Innovative uses of marketing / campaigns

Sustainability in fashion - is fast fashion unsustainable? - 11:40 - 12:10

Is fast fashion unsustainable?
Potential for collaboration in delivery and returns
Packaging innovation
Reducing waste and emissions

Customer demographics – how does behaviour vary across the various demographic groups? - 14:20 - 14:50

Which payment options should you offer various groups
Which delivery options
How does the overall customer experience need to be structured
Catering for premium / luxury shoppers online

International expansion – with Brexit looming, how big an opportunity does cross-border remain? - 15:40 - 16:10

Which markets are good fits for UK fashion brands?
Challenges of Brexit to UK fashion brands
Managing complexity of international logistics

Sponsors

Thanks to our joint headline sponsors in helping put this Connect on.

Headline Sponsor

Apptus

Apptus

Apptus specialise in the management and presentation of customer experiences, providing the tools required by online retailers to merchandise products, promotions and content to maximise sales and customer life-time value.
At its heart, eSales is a relevance engine, determining each customer’s shopping intent from analysis of their online behaviour and tailoring in real-time product assortments and promotional content accordingly. This results in unparalleled personalisation of each customer’s visit, across all aspects of their journey, including search, categories, navigation, recommendations and promotions.

More info

Sponsors

Headline Sponsor

SAP Customer Experience

SAP Customer Experience

SAP Customer Experience helps organizations integrate digital platforms to provide better customer experience journeys. To do this, however, organizations require consent-driven, trusted data. SAP Customer Experience enables brands to successfully attract and engage with audiences to drive demand and conversions. It also enables them to deliver personalized experiences to increase growth and revenue while keeping customers satisfied and loyal. SAP Customer Experience does all of this to enable brands to do more with less by accelerating time-to-market and optimizing marketing spend.

Come learn more about what our solutions can do for your organization: https://cx.sap.com/en/

More info

Who Should Attend?

This Fashion Connect Conference is designed to provide retailers with key learnings around how to personalise the customer offering.

If you want to understand the latest trends and developments in these areas this conference is a must-attend for you. If your role or responsibility falls into one of the below, you will benefit from attending IMRG Fashion Connect:

  • Heads of eCommerce
  • Heads of Multichannel Retailing
  • Global Heads of eCommerce
  • Heads of Logistics/ Delivery
  • Heads of Marketing
  • Managers / Directors
  • Marketing Directors

This event is open to all IMRG retailer members*, and IMRG Supplier members at no charge**.

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider.

**Attendees registering under incorrect ticket types will be reviewed and cancelled with access to the event refused.

Where Is It?

IMRG Fashion Connect Conference will be hosted in One America Square.

1 America Square

17 Crosswall,
London
EC3N 2LB

Google map

Nearest Stations:

Tower Hill

  • Circle Line
  • District Line

Aldgate

  • Circle Line
  • Metropolitan Line

Tower Gateway

  • DLR Line
  • Fenchurch Street

Permission Statement

We have partnered with Apptus and SAP Customer Experience to help produce our Fashion Connect 2019

If you would like to hear more about AI, multichannel retailing and how to optimise the customer experience and any services that they think you would find useful, related to the fashion sector, click "Accept" below.

Only information you have provided on the registration form will be shared after the event

Please note that your attending this event is not conditional on your provision of consent.