IMRG Advisory Board

The IMRG Advisory Board is comprised of prominent industry professionals who bring a combination of senior board-level involvement and years of practical experience, driving forward eCommerce strategies for leading global brands and retailers.


Mike Durbridge

CEO | Andrew Martin International

Mike Durbridge is the CEO of Andrew Martin International, an interior design specialist offering a wide range of fabrics, wallpapers, furniture and home accessories for tastemakers in search of individual interiors with a twist. Prior to leading Andrew Martin International, Mike held senior positions at Kingfisher and B&Q. Mike also spent four years leading the Retail, Online and Contact Centre channels at Vodafone UK, creating the first multichannel operation for Vodafone globally.

Mike has had a variety of marketing, sales, commercial and operational leadership roles in telecom, financial services and mail order businesses over the course of his 20 year career and is a strong believer that the key to commercial success for modern retailing is to ensure that customers, enabled by choice, simplicity and consistency, are placed at the heart of any business.


Mark Steel

Digital Operations Director | Argos

Mark Steel is Digital Operations Director at Argos, one of the UK’s leading multi-channel retailers. As part of the Argos senior management team Mark is responsible for leading all customer, marketing and commercial activities across all online channels for Argos. Specifically this includes all digital marketing activities, site merchandising and content, digital design, analytics and digital operations. Previously he has held leadership roles with Argos in marketing, buying and merchandising and retail operations.

He lives in Buckinghamshire, UK with his wife and two boys, aged seven and five, with whom he enjoys cycling, swimming and generally creating mischief.


Stephen Langford

Director of Ecommerce | ASDA

Stephen is George @ Asda's Senior Director for Online, Strategy & Business Transformation. Since Joining George in 2011, he has led the transformation of their Digital Channel into a significant player in Online clothing and General Merchandise retailing.

Prior to his 6 years at Asda, Stephen has covered a number of digital and new business positions across both Marks & Spencer, and Tesco.


Andy Gault

Director of Omni-Channel | B&Q

As Omni-Channel Director at B&Q Andy has over 20 years’ experience across core areas of retail - having worked in the disciplines of store management, supply chain, buying, strategy, international and latterly eCommerce.

This experience has been gained at leading retailers within their fields such as Wyevale the garden centre chain, Screwfix a multi-channel trade leader and B&Q the leading home improvement retailer.


David Williams

eCommerce Director | Deckers

Direct responsibility for all aspects of the digital customer experience and driving sales digitally through all channels - eCommerce, Retail and Wholesale. Responsible for the EMEA E-Commerce business unit P&L.

Providing strategy and direction for developing and implementing omni-channel initiatives, striving to create seamless cross-channel experiences for consumers within EMEA utilising CRM tools and digital products.


Jim Buckle

Chief Operating Officer |

Jim joined Feelunique as COO in May 2014, bringing over 25 years’ experience in consumer and online businesses. Feelunique is a leading online retailer of premium beauty products and Jim is responsible for customer experience, marketing, operations, technology and finance.

Jim began his career at KPMG, followed by senior finance roles at the BBC and Dell Computers.

Since 2001, he has held leadership roles in earlier stage businesses with two successful exits; selling to News International in 2005 and movie subscription service, LOVEFiLM to Amazon in 2011.

Prior to joining Feelunique, Jim was CFO of Wiggle, the online retailer of cycling and tri-sports products.


Madeleine Melson

Chief Customer Officer | Amara

Joining Amara as Chief Customer Officer in 2017, Madeleine Melson is embarking on a journey to take Amara to the next stage of growth. Responsible for all elements of the customer experience, Maddie will develop the business from the robust foundations this customer-centric team have built, both in the UK and internationally.

Maddie has over a decade of online retail experience covering premium, pure-play and multi-channel retailers, including House of Fraser, John Lewis, Figleaves and Browns Fashion.


Mark Wright

Multi-Channel Managing Director | Jack Wills

Mark Wright has been the Managing Director for Multichannel at Jack Wills for over 2 years where he’s responsible for Global Ecommerce as well as CRM and Customer Services. In this time Mark has re-platformed the website, re-structured his team and introduced agile working to web development putting the customer and data at the heart of decision-making.

His previous experience includes a wide range of roles in retail including Head of UK Trading for M&, Store Operations and field positions as both Store and Regional Manager.


Ann Steer

Marketing Director | JD Williams

Ann first got a taste for Marketing as a student job in Market research, interviewing the public on any topic from toothpaste to biscuits on streets and shopping centres all around the Midlands.

Her career started at GUS (now Shop Direct) as a graduate, where she progressed to New Business Development Manager working on launching a series of new catalogues including the Disney catalogue. This gave her the opportunity to work across functions and understand the operations of a Home Shopping business. Moving to Littlewoods (also now Shop Direct), Ann was part of the team to launch the first Littlewoods website. Ann went on to Head up Ecommerce for Littlewoods before moving to head up Marketing for the Direct business.

Ann joined NBrown Group as Head of Ecommerce and grew the team from 25 to over 100 and sales to over 50% of the business. Again moving into lead Marketing team for younger brands before being promoted to the operating board in 2014.


Mark Felix

Director Online Trade | John Lewis

Mark is Director, Online Trade at John Lewis. He is responsible for Online sales and Operations and delivering an ever improving end to end customer experience.Previously, he was at Sainsbury's in roles including Strategy, Pricing and Online Trading for Food, General Merchandise and Clothing.

Prior to this, Mark worked at Carphone Warehouse in Strategy and general management roles. Mark began his career in Management Consulting.


Alex Murray

eCommerce Director | Lidl

Alex has over 16 years e-commerce experience, beginning his career at UK fine wine merchant Berry Bros. & Rudd, driving online innovation and winning the International Wine Challenge 'Website of the Year' award 5 years in a row.

In 2006, he moved to the videogames retailer, the GAME Group, leading the online trading and customer experience teams. Then, in 2009, Alex moved to Waitrose, initially to head up the Waitrose Wine Direct business, but soon assumed additional responsibility for the online grocery trading team.

From 2012, he has been primarily focused on digital strategy and developing the omnichannel proposition. He joined Lidl in March 2016. He is married with 3 children, 2 cats and not enough wine.


Sally Heath-Minto

eCommerce Director | TAM Beauty

Until recently, Sally was eCommerce Director at New Look and was responsible for trade across the UK and European websites. Sally spent over 15 years in fashion buying before specialising in eCommerce and loves the pace and innovation that the digital age has brought to retail.

Sally also previously held positions at All Saints and House of Fraser.


Brian Farrelly

VP Commerce | QVC Channel

Brian joined QVC in 2000 as the Director of Media Operations.

Now Vice President of Commerce Platforms UK and Global Content, Brian overseas, the broadcast channels (Live and Non Live), mobile apps, social media, digital marketing and the customer marketing team. As part of his global role, he is responsible for new content systems and providing oversight for QVC content teams in all markets.

Brian was previously Head of Production at ITV, and has over thirty years of experience in television, nearly as long as the medium itself. He has an MBA from Warwick University.

Married to Siobhan, and with two children and an excitable Labrador, Brian is a keen cyclist and sports fan.


Sean McKee

Head of eCommerce & Customer Services | Schuh

Sean McKee is an experienced retailer who progressed through a range of retail roles including store, regional and divisional management at Schuh, before getting into eCommerce in 2010.

A long-time advocate of integrating bricks and clicks in the pursuit of an optimum retail experience, in his current role he has, among other things, delivered on mobile growth and a simple, cross-channel proposition. He is passionate about delivering choice and convenience to an increasingly sophisticated, demanding and tech-enabled customer.

A regular contributor at eCommerce events in the UK and elsewhere, his current interests include CRO, use of content, developments in voice and visual search, AI and the start-up ecosystem.


Sue Harries

Director of eCommerce | Screwfix

Sue is the Director of Ecommerce at Screwfix and has nearly 20 years experience in retail gained across multiple disciplines. She started her career as a qualified accountant and has held senior roles at Peacocks, AXA & Screwfix.

She’s been with Screwfix for the last 11 years and leads the Ecommerce team for the UK & European sites. She has combined her analytical skills with digital, and takes a data driven approach to decision making.

Screwfix is one of the UK’s leading omnichannel retailers with over 500 stores in the UK & Germany and over £1bn sales.


Jonathan Wall

Group eCommerce Director | Shop Direct

Jonathan, who was named best digital leader at the Drapers Digital Awards 2016, heads-up the strong eCommerce team at the UK’s second largest pureplay online retailer, Shop Direct. He is charged with delivering the best possible digital users journeys for the company’s four million customers.

His award-winning team drives new visitors to Shop Direct’s sites, optimises its online presence, and improves conversion rates and visitor journeys – all with a focus on mobile.

The eCommerce team is playing a crucial role in Shop Direct’s ongoing digital transformation, which recently saw the group announce its fourth consecutive year of sales and profit growth for its financial year to 30 June 2016, during which time 62% of online sales originated from mobile devices.


Michel Koch

Chief Marketing Officer & eCommerce Director | Time Inc.

Michel is a digital and e-commerce pioneer. He started as head of new media at Sony Music in the early 90’s, and has since filled several senior executive positions with international B2C and B2B multichannel companies (including Bertelsmann, Manutan, Quelle, Conrad, Camaïeu).

Michel relocated to the UK to join Marks & Spencer where he grew their international online sales, and more recently supported the omni-channel strategy of electronics retailer Maplin as eCommerce Director.

In 2015, he joined TIME inc. UK to drive new business growth and e-commerce initiatives, and as a CMO led a company wide customer marketing transformation program.


Catherine Hall

Ecommerce Director | TJX Europe

Since January 2014, Catherine Hall has been the eCommerce Director for TJX Europe, the leading off-price retailer of fashion and homeware worldwide. Some of the European brands Catherine overlooks are TK Maxx and Home Sense.

Before joining the team at the TJX Europe, Catherine previously held executive eCommerce roles at other global retailer brands such as Jaeger and Agent Provocateur.


Lee Faetz

Ecommerce Director | Wickes

Ecommerce Director for Wickes, a division of the Travis Perkins Group, with responsibility for all facets of their online business. Lee has been at Wickes for over 2 and a half years, in that time he has driven the transformation of their multichannel strategy delivering significant change and sales growth.

Prior to this Lee was Global Head of Ecommerce at FitFlop, leading their Global Digital Strategy. Before this, Lee spent 15 years in various Retail and Ecommerce roles at Schuh, latterly leading their online charge and driving significant technology change and revenue growth.


Neil Sansom

Chief Executive Officer | Woolovers

Leading multichannel, Ecommerce and marketing professional at senior leadership level across numerous verticals. Previously Omnichannel Director for Moss Bros, Marketing and Ecommerce Director for M & M Direct, Ecommerce Director for Otto Group and Shop Direct.

Named in the top 50 Ecommerce professionals, 2016 movers and shakers and winner of numerous Ecommerce and marketing awards including Drapers overall gold award.