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How to improve your online retail sales performance

Data & insights

A programme of insights that provide context to the data trends we track for you 



How does your programme of insights help me?

We listen to you – our online retail members – structuring our programme of insights around the topics you want us to cover. As a member of IMRG the UK's online retail association, you'll benefit from the insights we produce that provide context to the data trends we track thereby enabling you to improve your online retail performance with strategies set up for success. Combining our own index data with that of our solution provider members, we generate fresh and unique insights into the trends in the industry you need to know about. Derived from our aggregated data, the programme of insights that we produce gives you a good macro view when discussing at a strategic level. We act as a centre for knowledge and information in online retail to help you analyse what’s really going on in your sector.




Which insights do you produce?

Reports - Analysis of the questions that are front-of-mind for our online retailers 
Each year brings a new set of challenges and developments for online retailers. We are at the centre of the industry providing retailers with comprehensive analysis on the key topics – personalisation, Black Friday, click and collect, home delivery and multichannel strategies are just some of the key topics we have covered in depth recently.

Data analysis - Communicating the latest trends emerging from the data we track 
The unique data sets we track enable us to analyse trends and spot the key pressure points in online retail. We share our findings with our membership in order to help you make better strategic decisions.  We have the data to show online retailers which areas to focus their efforts on and what to expect in the future.

Insight articles - Best practice sharing  
Our unique network of members gives us access to the industries’ breadth of knowledge and expertise. We translate that into tangible insight- all available on our website for your whole team to access. Recent topics explored include Brexit, logistics over peak periods, average basket value analysis, marketing channel effectiveness and checkout abandonment performance.




Why our programme of insights is unique

Understanding what’s happening outside your own company can often be a challenge. Our unique data from UK online retailers enables us to understand the key emerging trends and developments in online retail. Without this aggregated performance data, it would simply not be possible to get a full picture of your industry's development. We channel these findings through our busy programme of insights in order to help you improve your online retail performance.