Unlocking Customer Insights to Drive Better eCommerce Performance
Smith & Wollensky, London
Tuesday 23rd March | 08:00 – 10:30
IMRG Breakfast Club: Customer Edition
Discover What's Driving Customer Behaviour and Conversion.
Join us for a morning of intelligence-sharing, idea generation and networking at IMRG’s Breakfast Club where we serve up fresh data, tackle real challenges and develop practical solutions to take back to your business.
Hosted at the prestigious Smith & Wollensky restaurant in Central London, this format is built around multiple hosted table discussions where retailer attendees select the topics of greatest interest to join. Whether your focus at the moment is on getting visitors to your site, converting them into customers on-site or dealing with operations past the checkout, the range of discussion options will deliver you the insight you need to build out your strategy.
At this edition, all our discussions will be customer-shaped. In addition to the conversations you’ll have with other guests, IMRG will dive into the latest insight around the differences in behaviour for new and existing customers, showcasing some brand-new data metrics for the first time.
From these new datasets, expect to find out:
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How the customer funnel varies for new users vs repeat users
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Engagement time for new users and repeat users
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Traffic share for marketing channels by repeat and new users
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New user and repeat user CVR
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Marketing channel share by new users and repeat users
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Why Attend
You’re time-poor with a plate full of challenges and opportunities that need attention.
Why not start the day with breakfast in a swish London venue, speaking to your retail peers to generate potential solutions and pathways to overcome your biggest hurdles before we finish at 10:30.
All that before most people have even finished their first coffee of the day.
Explore which channels are driving new customer acquisition and returning customer engagement to inform your marketing strategy.
Be among the first to explore IMRG's latest metrics comparing new and returning customer behaviour across the shopping journey.
Discover how engagement, customer funnels and conversion rates differ between new and repeat visitors.
Event Format & Venue
Date: Tuesday 23rd March | 08:00 – 10:30
Time: 08:00am – 10:30am
Venue: Smith & Wollensky, London
Hosted at the prestigious Smith & Wollensky restaurant in Central London, we start the event with a delicious breakfast to help fuel the discussions. Then we work through a series of table discussions, underpinned by exclusive IMRG market content.
Am I eligible?
The event is free for IMRG Retail Members. To ensure a relevant experience for all attendees, limited free seats are available for non-members who meet the following eligibility criteria:
- Retailers who hold a manager-level position or higher within their organisation.
- Retailers who represent a retail business with an annual turnover of £2 million or more.
By adhering to these criteria, we aim to create an environment where attendees can network with peers facing similar challenges and opportunities.
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