In IMRG’s weekly analysis, we bring you key insight, in order to look to the future and identify key trends. We know that everyone’s schedule is packed at this time of year, so we strive to bring you all of our important information for the week within the space of half an hour.

In this week’s data show, we give you our preliminary insight into how Black Friday performed from a sales perspective and how the month of November played out in 2021. What did we see happening in the ecommerce industry, and how has this changed from previous years?

4 Key Takeaways:

  • Market Performance

    Initial thoughts on market performance across Black Friday 2021.

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    In Review

    November review, with detailed analysis of category performance and spending.

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    How have customer expectations changed during this peak season?

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    Achieving Excellence

    Exploration of the strategies used by top retailers.

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