In IMRG’s weekly analysis, we bring you key insight, in order to look to the future and identify important trends. We strive to bring you all of our important information for the week, within the space of 1 hour. 

In this week’s show, IMRG will be looking at the customer funnel to see how customers are behaving ahead of Black Friday. Have conversion rates managed to bounce back ahead of peak, after being markedly down at multiple stages of the funnel?

Key Takeaways

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    Are the challenging market conditions affecting conversion and peak trading?

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    Customer Funnel

    What does the customer funnel look like currently?

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    Peak Trading

    What will peak trading look like, and how can retailers use this data?

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