Black Friday trading fell below expectation this year, with the main issue being a big drop in traffic to online retail sites. Once again, campaigns launched earlier in November and the entirety of the month was filled with discounting to attract visitors – so what went wrong?

Join IMRG at this physical breakfast event at the Ivy Market Grill in Covent Garden, London, as we analyse what went well and which areas fell short. The event will provide insight to inform your plans for peak trading 2022. In addition to getting a delicious breakfast at a top London restaurant, you’ll be able to discuss performance with your retail peers in an informal environment. The intention is for everyone to leave the session having learnt from the experiences of other retailers, and take ideas and potential strategic approaches back to their business for consideration.

Key Takeaways:

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    Market Results

    Online trading highlights across November and December.

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    Success Stories

    Which elements of retail campaigns worked this year.

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    We Live & We Learn

    Things to avoid in 2022.

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    Detail regarding your retail peers’ experiences.

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