*** Please note that this is a Retailers only event.***

IMRG’s ‘Retailers Discuss…’ sessions are virtual, hour-long, open debates on an important industry theme or topic, where retailers get the opportunity to ask each other questions in an informal environment. The intention is for everyone to leave the session having learnt from the experiences of other retailers in that area, and take ideas and potential strategic approaches back to their business for consideration.

In this special seasonal series of sessions, the focus is on the Black Friday period. Every Tuesday throughout November, we will bring a group of retailers together to share whether anyone is seeing any sudden shifts in demand, which categories are selling fastest, and whether there are any changes to customer behaviour. In this first of the series, we will focus on how November has begun and whether retailers have gone as early with their campaigns as they did in 2020.

Key Takeaways:

  • Market Performance

    We provide our expectations for how the Black Friday period will play out, so that you can best prepare your business for peak trading.

  • A Look Ahead

    Find out how demand is faring at the start of the peak month, and how will this unfold.

  • In The Spotlight

    Discover which retailers have their campaigns live, and how this differs from previous years.

  • Achieving Excellence

    What shifts and changes are we seeing in customer behaviour, and how can this insight best inform your strategy?

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