Your Black Friday Refresher & 2027 Trading Optimisation
On Demand Webinar
29/10/2026 - 05/11/2026
Days Left To Watch On Demand:
The IMRG Show #295
Your Black Friday Refresher & 2027 Trading Optimisation
On Demand Webinar
29/10/2026 - 05/11/2026
Days Left To Watch On Demand:
In this week’s session, we look at the latest Black Friday data to help you prepare for Peak 2026, alongside Amazon insights to inform your 2027 plans. Plus, we explore how GEO, customer voice and product data are shaping AI-powered discovery. Watch today!
This week’s features
►Black Friday Refresher: Get Black Friday week revenue and traffic data, helping you to set expectations for Peak 2026. | Andy Mulcahy, IMRG
►Meeting Modern Shoppers Where They Are: Hear about the role of the customer voice in GEO and what’s shaping AI recommendations. | Stefano Guarnieri, Bazaarvoice
►GEO and Product Data: How to use Amazon data and reports which you can feed into AI and drive informed decision-making for 2027.| Alex Karagiannis, Lezzat
►Amazon Data to a 2027 Plan: Discover how consumers are searching for products now and what retailers need to do to stay on top of it. | Andy Mulcahy, IMRG
►Black Friday: What Are We Up Against?: Discover product category trends for Black Friday 2025 versus how they are performing year to date (YTD), leading into November. | Andy Mulcahy, IMRG
Complete the short form to get instant access to the webinar, which you can watch on demand. The form closes on the morning of 05 November, so get your link now to avoid missing out.
Please note: This is our last on demand webinar, as from 12th November we will be going back to live to give you the most up to date Black Friday data in real time!
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