Black Friday Countdown: Revealing Trends Before the Big Day
LIVE WEBINAR
19/11/2026, 14:00 - 14:40
Days Left Until Live Webinar:
The Ecommerce Show
IMRG’s weekly webinar has a new format: maximum insight in 40 minutes.
We’re taking our weekly webinar live throughout November and December, bringing you a quicker, snappier view of the week in eCommerce throughout Peak every Thursday at 2pm.
Co-hosted by IMRG’s Andy Mulcahy and Matthew Walsh, the revamped radio-style show combines the latest IMRG data, sharp commentary, news-style interviews and practical insight for retailers, all in just 40 minutes.
Join us each week for the most up-to-date data and insight as Peak unfolds, helping you stay informed about what’s happening across eCommerce and what it means for your business.
Pre-register now to join us live at 2pm on Thursday.
Thursday 19th November Agenda
With Black Friday just a week away, this week’s webinar looks at the latest eCommerce figures and what they say about shopper behaviour. It also examines the impact of the Microsoft outage on retail: did it trigger an early Fake Friday, or was trading largely business as usual?
We’ll cover product discovery, how customers are using websites, the role of UGC and AI, Cyber Monday, Fake Friday and why every advert seems to be about Black Friday.
Inside the episode:
► Get the headline eCom trends and benchmarks you need just one week from Black Friday!
► Find out whether the Microsoft outage stimulated demand for retailers, given that many consumers couldn’t do their work.
► What happens after shoppers land on site? Explore product discovery, site navigation and the role of UGC in AI-led shopping, with practical tests and IMRG Index data.
► Could Cyber Monday be the day to watch? Find out how payday could shape demand this year and why Cyber Monday can be more operationally complex.
► Fake Friday versus Black Friday: find out how customer behaviour differs across the two days and what that could mean for your plans.
► Opinion of the week: why does every advert you see mention Black Friday?
Please complete the short form before Thursday 19th November to confirm your registration.
Supported by
)