Overview and key topics:

This breakfast networking event (9th Jul) held at the luxury Fortnum & Mason is your chance to have strategic conversations around conversion rate optimisation in 2024 with your industry peers. 

We will be tackling the key issues that have caused conversion rate declines in the last few years and will foreground growth strategies for the remainder of 2024 and beyond. There will be a strong focus on improving the customer journey pre and post-purchase, considering tactful strategies that will accelerate performance.  

Benefit from a wealth of IMRG data, enabling you to see conversion rate trend lines as well as insights on where customers are most likely to drop off in the purchasing customer funnel. In turn, you will gain a strong understanding of current trading conditions and how your performance compares to industry averages.

Also enjoy relaxed roundtable discussions where you will discuss what has and what hasn’t worked to improve conversion with your peers and industry experts.

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Breakfast Club

Event Format

Hosted at Fortnum & Mason, London, a stylish and relaxed space, where you will join 25+ peers for a roundtable style breakfast. Our data experts will reveal exclusive data and you will get the opportunity to share ideas with your peers as we open the tables up for discussion. Throughout the presentations and networking, we’ll be enjoying a luxury two-course breakfast which you will get to choose ahead of the event.

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Am I eligible?

The event is free for IMRG members. To ensure a relevant experience for all attendees, limited free seats are available for non-members who meet the following eligibility criteria:

  • Retailers who hold a manager-level position or higher within their organisation.
  • Retailers who represent a retail business with an annual turnover of £2 million or more.

By adhering to these criteria, we aim to create an environment where attendees can network with peers facing similar challenges and opportunities.

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