The Power of Omnichannel in Online Retail

Supported by Criteo


It’s no secret that the average shopper has fragmented somewhat over the past decade or so. They have shown themselves to be comfortable adapting to the latest technology during this period, with the proliferation of connected devices enabling them to access retail sites using the option of highest convenience to the context of their interaction.
That might be a desktop, laptop, tablet, smartphone, console, smart TV; they might go direct to site or arrive through affiliate channels or email; engage through social media, review platforms, apps.
This report looks at how shoppers use all the options available to them, what influences their path to purchase and investigates the impact and opportunity of rising data volumes for brands and retailers alike.


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