Multichannel wholesale in 2016: the magic is in the mix

What best practice exists for running successful multichannel B2B operations?

This report – written for IMRG by Chris Jones ( and supported by Maginus and Wolseley – is based on feedback from a selection of interviews and case-studies to illustrate how B2B wholesalers in various sectors and categories have developed and implemented best practice into their strategies.

The theme of this paper is that – for wholesalers – multichannel beats single-channel hands-down – the magic is in the mix. Furthermore, this can be achieved simply by doing great digital B2B wholesaling.

Some of the key themes emerging from this report:

This report is supported by:

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