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Learning From Online Reviews

Supported by Trustpilot

Summary

When it comes to reviews, the main focus for businesses tends to be around ensuring that the average star rating shows them in a good light. That rating is visual and creates an immediate (and, arguably, lasting) impression for people, so it’s very important to have a strategy for pushing a rating up as much as possible.

But reviews should not be thought about as one-way traffic – just as your prospective customers gain information about areas of your service from them, you too can regard reviews as valuable sources of information

These are highly valuable mechanisms for gaining feedback to help you understand how well your business performs, allowing you to adapt accordingly.

Many reviews are specific to a stage of the customer journey – which may relate to a product they purchased, the delivery experience, customer service, and more.

This report will examine

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http://blog.trustpilot.com/blog/why-retailers-need-reviews-to-increase-conversions-report

 

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IMRG members - download the full report

IMRG members can access the full report here. Simply login at the top right of the page to view the download button.