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IMRG Investigates ... Personalisation

Supported by Conversant

Summary

In many ways, the decision to introduce – or enhance – use of personalisation across a retail business is a pretty straightforward one.
 
It’s logical enough to assume that greater relevance and accuracy in the experiences provided to existing and prospective customers should lead to incremental results overall.
 
Personalisation doesn’t just apply to the sort of products merchandised in a slider for a given site visitor, or the category of products marketed to an individual sitting in an email segment – it can be utilised at any stage of the customer experience in theory where data is available.
 
This report looks at the remarkable opportunities offered up by personalisation, which are particularly strong for retailers who have regular engagements with their customer base.
 

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