IMRG Investigates ... AI

Supported by Apptus


Almost everybody agrees that artificial intelligence (AI) has the potential to profoundly impact almost every area of our lives. But that doesn’t mean that people actually understand what AI is or what the implications are; both good and bad.
Every list of predictions for the online retail market in 2018 has featured AI in some capacity or other, usually fairly high up the list indeed. Yet, often the insight around what it actually means only gets as far as basic conclusions such as ‘connected fridges
might order milk automatically’.
The move toward automation and highly personalised real-time decision-making is inevitably going to create a vast chasm between those who employ it intelligently and everyone else.
To help you understand where it could lead for retailers, this report addresses AI as a concept at a fundamental level.


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