IMRG Data Report - Considerations for optimising early stages of customer journeys on retail sites
Supported by Conversant
Summary
Attracting new visitors to your site can be an expensive business, but once you actually manage to get them there, how can you ensure your site is best structured for conversion?
IMRG have run numerous studies where we assess the effectiveness of various page structures, based on real underlying performance data. We are able to tell from that not just what looks good, but what actually converts.
This report shares some of this insight – it’s not intended to be comprehensive, that would be an incredibly long report – to provide you with a checklist for things to consider when optimising your homepage and search results page.
This report is supported by Conversant.
Conversant is a leader in personalised digital marketing, helping the world’s biggest companies grow by creating personalised experiences that deliver higher returns for brands and greater satisfaction for people. Offering a fully integrated personalisation platform, personalised media programmes and one of the world’s largest affiliate marketing networks - all fuelled by a deep understanding of what motivates people to engage, connect and buy.
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