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Black Friday and Christmas Preview 2017

Supported by Salmon

Summary

The ever-changing Black Friday has evolved and grown to the point that it’s what we talk about when we talk about peak.

Its growth looks unstoppable. There have been three years of the Black Friday-dominant peak, and retailers do their best to win a share of the spend.

Each Black Friday has taken on a character of its own, and the event refuses to settle into a pattern or conform to prediction.

Such a phenomenon represents a challenge and an opportunity. The question is how to stand out from the crowd — everyone is discounting, so what can a retailer do to earn shoppers’ attention and spend?

This report, which is supported by Salmon, looks ahead to Peak 2017 and considers:

Download the Report

IMRG members can access the full report here. Simply login at the top right of the page to view the download button.

For non IMRG members, you will need to complete a simple form on Salmon's website to be able to download the file.

This is a sponsored IMRG report. Your email address may be shared with the report sponsor after you download it. If you are a member but do not want to have your email address shared with the sponsor, you can request a copy by emailing membership@imrg.org 

Go to Salmon's website and download the report.

IMRG members - download the full report

IMRG members can access the full report here. Simply login at the top right of the page to view the download button.