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Black Friday and Christmas Preview 2017

Supported by Salmon

Summary

The ever-changing Black Friday has evolved and grown to the point that it’s what we talk about when we talk about peak.

Its growth looks unstoppable. There have been three years of the Black Friday-dominant peak, and retailers do their best to win a share of the spend.

Each Black Friday has taken on a character of its own, and the event refuses to settle into a pattern or conform to prediction.

Such a phenomenon represents a challenge and an opportunity. The question is how to stand out from the crowd — everyone is discounting, so what can a retailer do to earn shoppers’ attention and spend?

This report, which is supported by Salmon, looks ahead to Peak 2017 and considers:

Not an IMRG member? You can download a copy of the report from the Salmon website.

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