Home › Data & Reports › IMRG Reports › 3 years of the new Black Friday
Peak trading underwent a seismic shift in 2014 when Black Friday completely surpassed all expectation in size and scale. It served to disrupt the established pattern of pre-Christmas trading – and things might not ever be quite the same again.
We’ve now had three years (2014-16) of this new format Black Friday / Christmas peak, so some things have become a bit clearer about how it works and what it means.
This report compares the past three years of data to identify what appears to be settled in this new format of Christmas trading, as well as what still seems a little unpredictable.
Topics covered include:
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