Search

IMRG reports

IMRG's unique data and insight enables us to understand the key emerging trends and developments in online retail.

We listen to our members - the topics we cover are based on precisely what they tell us they want to know.

If you wish to discuss editorial email press@imrg.org; to purchase a report, email enquiries@imrg.org

Harnessing the power of online reviews to drive footfall in fashion retail

Harnessing the power of online reviews to drive footfall in fashion retail

20/03/2017

What can be done to stand out from the crowd? As effective as celebrities are at grabbing initial attention, people put the most trust in what other shoppers think. Fashion retailers can capitaliseon this trust through harnessing the proven pulling-power of shopper reviews.

Read more

Fixing Fashion: Can automation delight shoppers and reverse declining conversion?

Fixing Fashion: Can automation delight shoppers and reverse declining conversion?

01/03/2017

Is now the time for retailers to stop struggling with rules-based personalisation and move to the next phase of online merchandising – predictive machine-learning or automated merchandising?

Read more

3 years of the new Black Friday

3 years of the new Black Friday

28/02/2017

Peak trading underwent a seismic shift in 2014 when Black Friday completely surpassed all expectation in size and scale. This report compares the past three years of data to identify what appears to be settled in this new format of Christmas trading, as well as what still seems a little unpredictable.

Read more

How do shoppers perceive value today?

How do shoppers perceive value today?

07/12/2016

How do consumers think about value? How have online shopping and major discounting events like Black Friday influenced perceptions of value? And what else makes a proposition ‘good value’ in the eyes of online shoppers?

Read more

Black Friday for SMEs – alternative approaches for the Xmas peak

Black Friday for SMEs – alternative approaches for the Xmas peak

25/10/2016

The Black Friday period has become well known for being a discount-heavy time, with lots of marketing noise and bargains available to shoppers. Large retailers can often absorb these hits to margins, but for SMEs it’s a tougher prospect.

Read more

Brexit and online retail – what do we know so far?

Brexit and online retail – what do we know so far?

24/10/2016

This review assesses what we have learnt so far since the UK voted to leave the EU – and the potential impacts for online retail operations.

Read more

Multichannel wholesale in 2016: the magic is in the mix

Multichannel wholesale in 2016: the magic is in the mix

29/09/2016

This report – written for IMRG by Chris Jones (Redsock.biz) and supported by Maginus and Wolseley – is based on feedback from a selection of interviews and case-studies to illustrate how B2B wholesalers in various sectors and categories have developed and implemented best practice into their strategies.

Read more

Valuing Home Delivery Review 2016

Valuing Home Delivery Review 2016

27/09/2016

This report is designed to help the industry’s stakeholders understand the implications and costs incurred when online retail delivery fails to meet the shopper’s expectation.

Read more

How customers shop using multiple devices - IMRG Cross channel report

How customers shop using multiple devices - IMRG Cross channel report

08/09/2016

It’s no secret that many shoppers are ‘multichannel’ these days. So what do we know about the relationship between mobile, desktop and tablet traffic and conversion? How do customers use different devices – when and why?

Read more

Retail Reimagined: The Digitally Remastered High Street – A new report by IMRG

Retail Reimagined: The Digitally Remastered High Street – A new report by IMRG

16/08/2016

High Streets must change to remain relevant in the internet age, but most don’t know how to and need help. For the report, IMRG asked 1,000 consumers how their retail and high street behaviour is evolving, and what more they would like from their shopping experience.

Read more

Show more results