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IMRG reports

IMRG's unique data and insight enables us to understand the key emerging trends and developments in online retail.

We listen to our members - the topics we cover are based on precisely what they tell us they want to know.

If you wish to discuss editorial email press@imrg.org; to purchase a report, email enquiries@imrg.org

IMRG Data Report: Reducing Smartphone Checkout Abandonment

IMRG Data Report: Reducing Smartphone Checkout Abandonment

12/06/2018

For this second edition, we are focusing on identifying common points between those who have the highest (and lowest) rates of performance in smartphone checkout abandonment.

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IMRG Data Report: How are online fashion retailers performing?

IMRG Data Report: How are online fashion retailers performing?

31/05/2018

For this first IMRG Data Report we are looking at the online clothing sector, splitting the participants into large, mid-tier and small groupings to see how performance varies according to size.

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IMRG Investigates ... AI

IMRG Investigates ... AI

20/02/2018

The move toward automation and highly personalised real-time decision-making is inevitably going to create a vast chasm between those who employ it intelligently and everyone else. To help you understand where it could lead for retailers, this report addresses AI as a concept at a fundamental level.

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A more mature (but still evolving) Black Friday

A more mature (but still evolving) Black Friday

30/01/2018

Every Black Friday has proven difficult to predict. This report examines the data sets that IMRG tracked over peak trading in 2017, to examine what the period looks like these days, and whether Black Friday is indeed showing any signs of maturity.

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IMRG UK Consumer Home Delivery Review 2017

IMRG UK Consumer Home Delivery Review 2017

22/09/2017

The IMRG – BluJay UK Consumer Home Delivery Review 2017 is a study of online fulfilment requirements. In addition to exploring customer satisfaction, this report anticipates UK consumers’ expectations and needs.

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Learning From Online Reviews

Learning From Online Reviews

26/06/2017

This report examines how to use the different stages of online review feedback to gauge sentiment, how the different review stages yield different information, and what reviews can tell you about your offering, website, and operations.

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Black Friday and Christmas Preview 2017

Black Friday and Christmas Preview 2017

13/06/2017

This report, supported by Salmon, looks at the ever-changing Black Friday, and considers possible best practice for a retail event that refuses to settle into a pattern or conform to prediction. This report considers what can a retailer do to earn shoppers’ attention and spend, how to find the strategies that work for you, and how to understand the customer.

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Everyone Wants a Single View of Customer

Everyone Wants a Single View of Customer

30/05/2017

The benefits to retailers of having a single view of customer (SVC) are clear. If a retailer can tell how and when a shopper has engaged and converted, it offers the opportunity for far greater efficiency and relevancy in merchandising, marketing and general communications. But how do shoppers feel about that?

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Fixing Fashion: Can automation delight shoppers and reverse declining conversion?

Fixing Fashion: Can automation delight shoppers and reverse declining conversion?

01/03/2017

Is now the time for retailers to stop struggling with rules-based personalisation and move to the next phase of online merchandising – predictive machine-learning or automated merchandising?

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3 years of the new Black Friday

3 years of the new Black Friday

28/02/2017

Peak trading underwent a seismic shift in 2014 when Black Friday completely surpassed all expectation in size and scale. This report compares the past three years of data to identify what appears to be settled in this new format of Christmas trading, as well as what still seems a little unpredictable.

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