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IMRG reports

IMRG's unique data and insight enables us to understand the key emerging trends and developments in online retail.

We listen to our members - the topics we cover are based on precisely what they tell us they want to know.

If you wish to discuss editorial email press@imrg.org; to purchase a report, email enquiries@imrg.org

IMRG Investigates ... AI

IMRG Investigates ... AI

20/02/2018

The move toward automation and highly personalised real-time decision-making is inevitably going to create a vast chasm between those who employ it intelligently and everyone else. To help you understand where it could lead for retailers, this report addresses AI as a concept at a fundamental level.

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IMRG Investigates ... Personalisation

IMRG Investigates ... Personalisation

20/02/2018

This report looks at the remarkable opportunities offered up by personalisation, which are particularly strong for retailers who have regular engagements with their customer base.

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A more mature (but still evolving) Black Friday

A more mature (but still evolving) Black Friday

30/01/2018

Every Black Friday has proven difficult to predict. This report examines the data sets that IMRG tracked over peak trading in 2017, to examine what the period looks like these days, and whether Black Friday is indeed showing any signs of maturity.

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IMRG UK Consumer Home Delivery Review 2017

IMRG UK Consumer Home Delivery Review 2017

22/09/2017

The IMRG – BluJay UK Consumer Home Delivery Review 2017 is a study of online fulfilment requirements. In addition to exploring customer satisfaction, this report anticipates UK consumers’ expectations and needs.

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Moving toward audience-focused marketing

Moving toward audience-focused marketing

19/09/2017

This report looks at how customer behaviour has changed across devices, how to support high-quality cross-channel experiences, and how to identify your audience.

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Learning From Online Reviews

Learning From Online Reviews

26/06/2017

This report examines how to use the different stages of online review feedback to gauge sentiment, how the different review stages yield different information, and what reviews can tell you about your offering, website, and operations.

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IMRG Packaging Best Practice Review 2017

IMRG Packaging Best Practice Review 2017

14/06/2017

This report, supported by Woodway, examines the potential that packaging offers for customer experience, brand perception, and cost-optimisation, and considers the key impact areas to signpost opportunities for retailers to explore with their packaging partners.

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Black Friday and Christmas Preview 2017

Black Friday and Christmas Preview 2017

13/06/2017

This report, supported by Salmon, looks at the ever-changing Black Friday, and considers possible best practice for a retail event that refuses to settle into a pattern or conform to prediction. This report considers what can a retailer do to earn shoppers’ attention and spend, how to find the strategies that work for you, and how to understand the customer.

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Everyone Wants a Single View of Customer

Everyone Wants a Single View of Customer

30/05/2017

The benefits to retailers of having a single view of customer (SVC) are clear. If a retailer can tell how and when a shopper has engaged and converted, it offers the opportunity for far greater efficiency and relevancy in merchandising, marketing and general communications. But how do shoppers feel about that?

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Harnessing the power of online reviews to drive footfall in fashion retail

Harnessing the power of online reviews to drive footfall in fashion retail

20/03/2017

What can be done to stand out from the crowd? As effective as celebrities are at grabbing initial attention, people put the most trust in what other shoppers think. Fashion retailers can capitaliseon this trust through harnessing the proven pulling-power of shopper reviews.

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