IMRG's unique data and insight enables us to understand the key emerging trends and developments in online retail.
We listen to our members - the topics we cover are based on precisely what they tell us they want to know.
What can be done to stand out from the crowd? As effective as celebrities are at grabbing initial attention, people put the most trust in what other shoppers think. Fashion retailers can capitaliseon this trust through harnessing the proven pulling-power of shopper reviews.
Is now the time for retailers to stop struggling with rules-based personalisation and move to the next phase of online merchandising – predictive machine-learning or automated merchandising?
Peak trading underwent a seismic shift in 2014 when Black Friday completely surpassed all expectation in size and scale. This report compares the past three years of data to identify what appears to be settled in this new format of Christmas trading, as well as what still seems a little unpredictable.
The Black Friday period has become well known for being a discount-heavy time, with lots of marketing noise and bargains available to shoppers. Large retailers can often absorb these hits to margins, but for SMEs it’s a tougher prospect.
This review assesses what we have learnt so far since the UK voted to leave the EU – and the potential impacts for online retail operations.
This report – written for IMRG by Chris Jones (Redsock.biz) and supported by Maginus and Wolseley – is based on feedback from a selection of interviews and case-studies to illustrate how B2B wholesalers in various sectors and categories have developed and implemented best practice into their strategies.
It’s no secret that many shoppers are ‘multichannel’ these days. So what do we know about the relationship between mobile, desktop and tablet traffic and conversion? How do customers use different devices – when and why?
High Streets must change to remain relevant in the internet age, but most don’t know how to and need help. For the report, IMRG asked 1,000 consumers how their retail and high street behaviour is evolving, and what more they would like from their shopping experience.