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IMRG reports

IMRG's unique data and insight enables us to understand the key emerging trends and developments in online retail.

We listen to our members - the topics we cover are based on precisely what they tell us they want to know.

If you wish to discuss editorial email press@imrg.org; to purchase a report, email enquiries@imrg.org

How do shoppers perceive value today?

How do shoppers perceive value today?

07/12/2016

How do consumers think about value? How have online shopping and major discounting events like Black Friday influenced perceptions of value? And what else makes a proposition ‘good value’ in the eyes of online shoppers?

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Black Friday for SMEs – alternative approaches for the Xmas peak

Black Friday for SMEs – alternative approaches for the Xmas peak

25/10/2016

The Black Friday period has become well known for being a discount-heavy time, with lots of marketing noise and bargains available to shoppers. Large retailers can often absorb these hits to margins, but for SMEs it’s a tougher prospect.

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Brexit and online retail – what do we know so far?

Brexit and online retail – what do we know so far?

24/10/2016

This review assesses what we have learnt so far since the UK voted to leave the EU – and the potential impacts for online retail operations.

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Multichannel wholesale in 2016: the magic is in the mix

Multichannel wholesale in 2016: the magic is in the mix

29/09/2016

This report – written for IMRG by Chris Jones (Redsock.biz) and supported by Maginus and Wolseley – is based on feedback from a selection of interviews and case-studies to illustrate how B2B wholesalers in various sectors and categories have developed and implemented best practice into their strategies.

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Valuing Home Delivery Review 2016

Valuing Home Delivery Review 2016

27/09/2016

This report is designed to help the industry’s stakeholders understand the implications and costs incurred when online retail delivery fails to meet the shopper’s expectation.

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How customers shop using multiple devices - IMRG Cross channel report

How customers shop using multiple devices - IMRG Cross channel report

08/09/2016

It’s no secret that many shoppers are ‘multichannel’ these days. So what do we know about the relationship between mobile, desktop and tablet traffic and conversion? How do customers use different devices – when and why?

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Retail Reimagined: The Digitally Remastered High Street – A new report by IMRG

Retail Reimagined: The Digitally Remastered High Street – A new report by IMRG

16/08/2016

High Streets must change to remain relevant in the internet age, but most don’t know how to and need help. For the report, IMRG asked 1,000 consumers how their retail and high street behaviour is evolving, and what more they would like from their shopping experience.

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IMRG Capgemini A Multichannel Growth Disparity

IMRG Capgemini A Multichannel Growth Disparity

10/08/2016

What are the relative pros and cons of the multichannel and online-only propositions? While the two retailer categories have often recorded differing rates of growth, since April 2015 we have been recording a consistent disparity – with online-only retailers far ahead of the multichannel retailers.

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Planning for Peak 2016 Report

Planning for Peak 2016 Report

20/06/2016

This report, supported by Salmon, analyses all this information we've been building over the last 6 months to help you build your strategy, focusing on the character of peak and what we learnt from peak 2015. We have spoken to people from all areas of industry, carrying out research, surveying retailers, etc – all to help us understand what’s going to happen this year.

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IMRG Collect+ UK Click & Collect Review 2016

IMRG Collect+ UK Click & Collect Review 2016

14/06/2016

This review is intended to present an objective and pragmatic view of click & collect – and develop understanding of the solution for multichannel retail stakeholders, its current use and potential. This is the second in the series and has been updated with the latest trends and relevant market developments.

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