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IMRG reports

IMRG's unique data and insight enables us to understand the key emerging trends and developments in online retail.

We listen to our members - the topics we cover are based on precisely what they tell us they want to know.

If you wish to discuss editorial email press@imrg.org; to purchase a report, email enquiries@imrg.org

IMRG Christmas and Black Friday 2018 Review

IMRG Christmas and Black Friday 2018 Review

28/01/2019

Black Friday 2018 was a very interesting event, probably the most disruptive and confusing one since 2014. So what did we learn this year, and where does it go from here? This report provides a comprehensive analysis of the peak period in 2018, backed by extensive sales data provided directly to IMRG by more than 210 leading retailers.

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IMRG Data Report: Best practice for optimising search on smartphones

IMRG Data Report: Best practice for optimising search on smartphones

16/01/2019

We reviewed the smartphone sites of 30 participants to see if we could identify common factors that may be influencing a high / low use of site search on smartphone, the results of which are detailed in this report.

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IMRG UK Click & Collect Review 2018

IMRG UK Click & Collect Review 2018

25/09/2018

This review is intended to present an objective and pragmatic view of click & collect – and develop understanding of the solution for multichannel retail stakeholders, its current use and potential. This is the third in the series and has been updated with the latest trends and relevant market developments.

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How Online Shoppers Pay in European Markets

How Online Shoppers Pay in European Markets

20/09/2018

This report gives an overview of payments in Europe, and explores in-depth the way online shoppers are paying in the top five European recipients of UK deliveries.

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IMRG Data Report: Customer Funnel Stage 1

IMRG Data Report: Customer Funnel Stage 1

19/09/2018

For the first in this series of reports on the customer funnel, we investigate the reasons an online customer moves from the home or search pages to view the product page.

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IMRG Valuing Home Delivery Review 2018

IMRG Valuing Home Delivery Review 2018

19/09/2018

This report is designed to help the industry’s stakeholders understand the implications and costs incurred when online retail delivery fails to meet the shopper’s expectation.

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IMRG Data Report: Reducing Smartphone Checkout Abandonment

IMRG Data Report: Reducing Smartphone Checkout Abandonment

12/06/2018

For this second edition, we are focusing on identifying common points between those who have the highest (and lowest) rates of performance in smartphone checkout abandonment.

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IMRG Data Report: How are online fashion retailers performing?

IMRG Data Report: How are online fashion retailers performing?

31/05/2018

For this first IMRG Data Report we are looking at the online clothing sector, splitting the participants into large, mid-tier and small groupings to see how performance varies according to size.

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IMRG Investigates ... AI

IMRG Investigates ... AI

20/02/2018

The move toward automation and highly personalised real-time decision-making is inevitably going to create a vast chasm between those who employ it intelligently and everyone else. To help you understand where it could lead for retailers, this report addresses AI as a concept at a fundamental level.

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IMRG Investigates ... Personalisation

IMRG Investigates ... Personalisation

20/02/2018

This report looks at the remarkable opportunities offered up by personalisation, which are particularly strong for retailers who have regular engagements with their customer base.

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