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IMRG reports

IMRG's unique data and insight enables us to understand the key emerging trends and developments in online retail.

We listen to our members - the topics we cover are based on precisely what they tell us they want to know.

If you wish to discuss editorial email press@imrg.org; to purchase a report, email enquiries@imrg.org

Learning From Online Reviews

Learning From Online Reviews

26/06/2017

This report examines how to use the different stages of online review feedback to gauge sentiment, how the different review stages yield different information, and what reviews can tell you about your offering, website, and operations.

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IMRG Packaging Best Practice Review 2017

IMRG Packaging Best Practice Review 2017

14/06/2017

This report, supported by Woodway, examines the potential that packaging offers for customer experience, brand perception, and cost-optimisation, and considers the key impact areas to signpost opportunities for retailers to explore with their packaging partners.

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Black Friday and Christmas Preview 2017

Black Friday and Christmas Preview 2017

13/06/2017

This report, supported by Salmon, looks at the ever-changing Black Friday, and considers possible best practice for a retail event that refuses to settle into a pattern or conform to prediction. This report considers what can a retailer do to earn shoppers’ attention and spend, how to find the strategies that work for you, and how to understand the customer.

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Everyone Wants a Single View of Customer

Everyone Wants a Single View of Customer

30/05/2017

The benefits to retailers of having a single view of customer (SVC) are clear. If a retailer can tell how and when a shopper has engaged and converted, it offers the opportunity for far greater efficiency and relevancy in merchandising, marketing and general communications. But how do shoppers feel about that?

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Harnessing the power of online reviews to drive footfall in fashion retail

Harnessing the power of online reviews to drive footfall in fashion retail

20/03/2017

What can be done to stand out from the crowd? As effective as celebrities are at grabbing initial attention, people put the most trust in what other shoppers think. Fashion retailers can capitaliseon this trust through harnessing the proven pulling-power of shopper reviews.

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Fixing Fashion: Can automation delight shoppers and reverse declining conversion?

Fixing Fashion: Can automation delight shoppers and reverse declining conversion?

01/03/2017

Is now the time for retailers to stop struggling with rules-based personalisation and move to the next phase of online merchandising – predictive machine-learning or automated merchandising?

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3 years of the new Black Friday

3 years of the new Black Friday

28/02/2017

Peak trading underwent a seismic shift in 2014 when Black Friday completely surpassed all expectation in size and scale. This report compares the past three years of data to identify what appears to be settled in this new format of Christmas trading, as well as what still seems a little unpredictable.

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How do shoppers perceive value today?

How do shoppers perceive value today?

07/12/2016

How do consumers think about value? How have online shopping and major discounting events like Black Friday influenced perceptions of value? And what else makes a proposition ‘good value’ in the eyes of online shoppers?

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Black Friday for SMEs – alternative approaches for the Xmas peak

Black Friday for SMEs – alternative approaches for the Xmas peak

25/10/2016

The Black Friday period has become well known for being a discount-heavy time, with lots of marketing noise and bargains available to shoppers. Large retailers can often absorb these hits to margins, but for SMEs it’s a tougher prospect.

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Brexit and online retail – what do we know so far?

Brexit and online retail – what do we know so far?

24/10/2016

This review assesses what we have learnt so far since the UK voted to leave the EU – and the potential impacts for online retail operations.

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