In 2016, we recorded a notable shift in the IMRG MetaPack Delivery Index over the peak Christmas trading period. The month-on-month order volume growth between November and December 2016 was just +4.5% – far lower than the equivalent in 2015.
The January 2017 IMRG Capgemini Sales Index revealed that 54% of mobile retail sales in December 2016 were made on smartphones. This represents a dramatic increase on December 2015, when tablets still dominated, with sales on smartphones taking a 39% share.
Looking at our latetst data, active retention rates for the clothing sector are lagging behind the rate for total online retail. What are the factors behind this trend and is there anything retailers can do to improve?
Online retail order growth was up 11.3% year-on-year in January, according to the latest data from the IMRG MetaPack UK Delivery Index. Growth in January was also down -32.1% on December, in line with the established pattern at this time of year.
UK online retail sales were up +12% year-on-year (YoY) in January, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. This represents a steady start to the year for online sales, having built on a solid performance in January 2016.