IMRG Capgemini Sales Index - November 2017

Reporting October 2017 Performance

  • UK online retail sales grew 12.6% in October
  • Month-on-month performance was 5.8%
  • Excluding Travel, the Index recorded annual growth of 10.2% and a monthly decrease of 7.3% from September
  • The average basket value (excl. Travel) was £94 in October 2017, an increase of £3 since October 2016
  • The average conversion rate in October was 4.4%, which is towards the low end of expectations, but within the annual trendline
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