IMRG Capgemini Sales Index - August 2017

Reporting July 2017 Performance

  • UK online retail sales grew 11.1% in July
  • Month-on-month performance was +0.9%
  • Excluding Travel, the Index recorded annual growth of 10.3% and a monthly increase of 0.3% from June
  • The average basket value (excl. Travel) was £84 in July 2017, a drop of £6 from last month
  • The average conversion rate in July was 5.8%, which is a very high result, and unusual for any month outside of December
  • The apparel sector dipped back to the low levels last seen in May with 7.7% growth. It’s the lowest result in nearly two and a half years
  • Home & Garden reported a second strong month with 17% growth
  • Electricals reported a fourth consecutive month of negative growth with -5% in July. It’s the worst performing sector in IMRG’s Index for 2017
  • The Health and Beauty sector reported 10.4% year on year increase July — a noticeably strong month for the sector
  • Sales made via mobile devices (tablets and smartphones) grew 23.7% year-on-year in July, and declined 3.0% from the previous month
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