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IMRG Capgemini Quarterly Benchmarking

Q1 2017/18 (February to April 2017)

  • Checkout abandonment reached an annual high at 31.5%, increasing from 29% in the last quarter
  • Email marketing had a strong quarter, increasing its revenue share up to 13%
  • Smartphone remains the strongest device channel for email marketing holding 14% revenue share
  • Cancellations due to fraud increased to the highest for a year at 3.9%
  • Retailers reported an average of 54.5% of all sales coming through mobile devices. Slightly down on Q4 2016/17 at 56.0%, but a higher mobile performance is to be expected during the festive season.
  • Visitor bounce rates dropped to a new low of 29.7%, the lowest for two years. All three device types reported a decrease in bounce rates, with smartphones and desktops both improving by 1.8% from the last quarter.