India eCommerce Country Guide

A guide that can help you improve your cross-border strategy

India is a country full of contradictions. On one hand, it might be very familiar indeed: there’s a pretty good chance that your website is at least partly built by Indian software developers, some of whom you know personally. On the other hand, suggest ‘India’ in a meeting, and you’ll hear words such as ‘exotic’ or ‘bizarre’ amongst the first responses from your audience.

This Passport is a guide to picking your way through the contradictions of India, and of Indian ecommerce, to enable you to decide if it’s a country worth targeting, and if so, how to do it.

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