Germany eCommerce Country Guide

A guide that can help you improve your cross-border strategy


Germany is Western Europe’s largest country with 81 million citizens. It has the second biggest ecommerce market in Europe, is expected to grow by 12% in 2015 and be worth €47bn (Bevh) with an internet penetration of 83%.

For any digitally-enabled business, European or otherwise, Germany offers many opportunities and a few challenges. 

This report explores a number of the key areas and provides merchants with insight that will help to make expansion into this territory that little bit more informed.

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