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Switzerland is globally renowned for quality and whilst being in the centre of Europe, isn’t always seen as the most obvious country to target for online retailers.
However, Switzerland has a lot to offer for retailers: Large purchasing power, a very mobile, multilingual and technophile consumer with a level of disposable income far beyond the European average. Combined with a natural tendency by the population to look beyond the domestic borders for products and services, there is more potential than would appear at first glance.
A stable economy, predictable legal framework, high quality communications and highly skilled workforce could make the country a good place to base a business. Many international businesses have already done so.
The same qualities also make the Swiss shopper an attractive and receptive audience. With a long tradition of making everything ‘just so’, retailers should be aware that whilst the average citizen would appear wealthier then their European counterparts, they appreciate value. A strong combination of price, quality and promise; with no hidden extras.
This country guide aims at taking the complexity out of the Swiss market by pointing out solutions to perfectly target the ecommerce sweet spot of Switzerland.
Starting by explaining the Swiss market in depth, understanding the customers’ mind set and challenges from a marketing, logistics and customs point of view it will help retailers all over Europe to smoothly enter the Swiss market.
To visit the contents of this guide, visit the following links:
Demographics
Political and socio-economic environment
Online and mobile usage
Online shopping behaviours
Marketing and branding
Finance and payment
Legal framework and regulation
Logistics and delivery
References
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