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Tradedoubler

Logo for Tradedoubler
Address
2nd Floor, The Helicon, 1 South Place, EC2M 2RB
Phone
0207 798 5800
Web
http://www.tradedoubler.com/

About

Tradedoubler is an international leader in performance-based digital marketing and technology powering a unique network of connections. Combining 19 years of digital marketing innovation and expertise, global presence and a market leading technology platform, Tradedoubler offers tailored performance solutions for advertisers and publishers. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and has since developed its offering to include actionable data driven insights and User Journey tracking thanks to its proprietary business intelligence tool. Through continued focus on innovation and desire to deliver a clear ROI for each and every client, Tradedoubler works with over 2,000 leading advertiser brands and have an affiliate network of over 180,000 active publishers. In 2017 Tradedoubler generated around €8.2 billion in revenue for their clients through e-commerce and mobile commerce.


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The importance of using first-party cookies for affiliate marketing activities

The importance of using first-party cookies for affiliate marketing activities

13/08/2018

Cookies have been tracking customer journeys ever since their inception and have allowed a multitude of retailers to personalise their customer outreach. However, at the end of this year, there is going to be an overhaul on how they can be used. Fortunately, we have identified the best ways to circumvent this upcoming challenge. Read on to find out why First-Party cookies are on the cusp of being a vital aspect of affiliate marketing for retailers....

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