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Salmon

Logo for Salmon
Address
Salmon Limited 64 Clarendon Road Watford Hertfordshire, WD17 1DA
Phone
0207 025 0954
Web
http://www.salmon.com

About

Salmon defines, delivers and drives powerful ecommerce solutions to help brands transact more digitally.

With 27 years' know-how defining outstanding commerce experiences for world-leading brands, our strategies enable clients to engage digitally with their audiences and transact more business. With deep experience, exploring workable innovation across retail, CPG, financial services and B2B, we define multichannel strategy, platform / technology mapping, UX and UI design definition, optimal organisational design and a success criteria.

Salmon's heritage is built on defining and deploying digital commerce platforms that reset client expectation and customer experience.

We enable client strategies translating them into robust, scalable technical implementations, through insight and innovative tech. The platform solutions we’ve developed power €7.4bn of global digital transactions every year. With over 700 experts in ecommerce development and delivery, we offer multichannel solution implementation, commerce system integration, ecommerce operations and management, programme governance and management and process methodology and design.

We’re fiercely committed to continuous enhancement of the digital experience of our clients' customers, enhancing engagement and the value they represent. And we’re continually working with clients and partners to test the latest digital innovations, shaping how their customers transact in the future.

To help drive optimised platform performance, we deploy user experience and creative planning, content strategy and management, data-driven insight via analytics and continuous optimisation.


Uploaded Content

How To Improve Customer Experience Through AI And Machine Learning

How To Improve Customer Experience Through AI And Machine Learning

10/07/2017

With the rise of AI and machine learning, you don’t have to be a science-fiction fan to see the early signs: it could very quickly lead to a self-made leap in human evolution and have dramatic changes to the society in which we live. Online retailers can gain a great deal from AI and machine learning. This article will look at how to use this tech to improve your customer experience....

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What Is An eCommerce Platform And Why Do You Need One?

What Is An eCommerce Platform And Why Do You Need One?

07/06/2017

eCommerce platforms are the backbone of any ecommerce enterprise, allowing the front-end and back-end to work in tandem and efficiently. The right platform can work as a growth enabler for expanding your ecommerce offering. This article about the importance of platforms is the first article in a blog series that will cover AI and machine learning, the challenges and benefits of switching ecommerce platforms, how to choose the right technology partnership and the top technologies to invest in over the next five years....

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Brand Disloyalty: Why You Need To Adopt A Services-Led Approach

Brand Disloyalty: Why You Need To Adopt A Services-Led Approach

03/04/2017

As convenience and simplicity rise as top priorities, so brand disloyalty becomes more and more prevalent in online retail. How can you evolve your offering to meet the high demands of the modern-day omnichannel shoppers who are shifting towards online platforms?...

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Zero UI: Why It Matters For Online Retailers

Zero UI: Why It Matters For Online Retailers

07/03/2017

Ever since technology became an influence in the retail sector, vendors have pondered how to best embrace the opportunities that digitally-driven platforms offer. Zero User Interface (Zero-UI) utilises human senses and actions to initiate physical instances and this article will look at how to understand and use Zero-UI in online retail....

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3 Tips For Improving Your Online Retail Operations

3 Tips For Improving Your Online Retail Operations

03/01/2017

A good operations system is the backbone of any successful retailer. But what have we learnt from 2016 and how can you make sure your online retail operations are optimised for 2017?...

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Digital Britain 2015

Digital Britain 2015

28/10/2015

The aim of this study is to explore the most important aspects of digital commerce in Britain and how companies across five key sectors rate their performance in digital channels. ...

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Black Friday Peak Operations Playbook

Black Friday Peak Operations Playbook

30/09/2015

Industry Experts advise, predictions and reflections, and an all comprehensive operations checklist for Black Friday Peak Trading....

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How important is the customer in multichannel retail?

How important is the customer in multichannel retail?

13/01/2015

Take part in our voice of the customer research and you'll get an advance copy of the full report upon publication. ...

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